Marketing and Supply Chain Management: A Systemic Approach (Paperback) book cover

Marketing and Supply Chain Management

A Systemic Approach

By Dimitris Folinas, Thomas Fotiadis

© 2018 – Routledge

232 pages | 67 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9781138181656
pub: 2017-09-21
$46.95
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Hardback: 9781138181649
pub: 2017-09-13
$170.00
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Description

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Table of Contents

Introduction

Part I Theoretical context

1. Marketing and supply chain management challenges

2. Introduction to marketing and supply chain management

3. Marketing and supply chain management coexistence in today’s market arena

4. Identifying the challenges and trends of marketing and supply chain management

5. Integrated framework of marketing and supply chain management

Part II Functional delimitation

6. A systemic approach to distribution channels

7. A holistic approach to demand handling

8. Procurement from a marketing and supply chain management point of view

Part III Contemporary issues

9. Typical approaches of marketing and supply chain management synergies

10. Technologies of marketing and supply chain management synergies

About the Authors

Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS087000
BUSINESS & ECONOMICS / Production & Operations Management
BUS094000
BUSINESS & ECONOMICS / Green Business