1st Edition
Marketing and Supply Chain Management A Systemic Approach
Introduction
Part I Theoretical context
1. Marketing and supply chain management challenges
2. Introduction to marketing and supply chain management
3. Marketing and supply chain management coexistence in today’s market arena
4. Identifying the challenges and trends of marketing and supply chain management
5. Integrated framework of marketing and supply chain management
Part II Functional delimitation
6. A systemic approach to distribution channels
7. A holistic approach to demand handling
8. Procurement from a marketing and supply chain management point of view
Part III Contemporary issues
9. Typical approaches of marketing and supply chain management synergies
10. Technologies of marketing and supply chain management synergies
Biography
Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.
Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.
