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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management book cover

1st Edition

Marketing and the Customer Value Chain Integrating Marketing and Supply Chain Management

By Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou Copyright 2022
350 Pages 65 B/W Illustrations
by Routledge

350 Pages 65 B/W Illustrations
by Routledge

350 Pages 65 B/W Illustrations
by Routledge
Also available as eBook on:
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the... Read more

1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM

2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management

3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM

4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM

5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM

6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM

7. Transportation Management

8. Crisis Management and SCM

9. Delimitation of Industrial Markets: Features, significance and synergies

10. Emerging trends

Biography

Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece.

Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.

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