1st Edition
Marketing in the Climate Crisis Imagining Post-Growth Futures
1. Marketing and the climate crisis 2. Marketing and sustainability 3. Degrowth 4. Imagining post-growth utopias 5. Dystopian-optimistic production 6. Dystopian-optimistic distribution 7. Dystopian-optimistic consumption 8. Performing dystopian-optimism marketing 9. Reimagining marketing and the world
Biography
Carys Egan-Wyer is a Senior Lecturer at Lund University’s School of Economics and Management, Sweden.
Jon Bertilsson is a Senior Lecturer in marketing at the Department of Business Administration, Lund University, Sweden.
“Innovatively reimagining the role of marketing in the quest for a more sustainable future, this book is a welcome addition to the academic literature that seeks to explain how movement towards a post-growth society does not have to mean sacrifice, but rather a more fulfilling way of life”.
Dr Jens Rennstam, Lund University, Sweden
“Another book on sustainability? Not quite. This is the one we urgently need—a call to think and act differently. Read it. Absorb it. Use it. I challenge you to read this and not feel inspired”.
Dr Jack Waverley (formerly Coffin), University of Manchester, United Kingdom
