1st Edition
Mass Media Education in Transition Preparing for the 21st Century
Biography
Thomas Dickson
"Dickson does an excellent job of presenting and even balancing arguments on what media education is or should be about. He thoroughly covers journalism, broadcasting, advertising, public relations, and interpersonal communication. He also does a good job outlining and finally synthesizing the major choices that media educators have refused to reconcile over the years--the original industry-based sequences (print, broadcast, advertising, public relations) that he says remains the basic model today and the integrated/generic/holistic model (communications, communications studies, media studies) that was proposed in the early 1980s."
—Journalism & Mass Communication Educator"A very useful appendix surveys a variety of reports and studies on media education from 1960 to the present. While this volume presents a largely traditional view, it is a useful survey of what has been and what might be in a popular college and university field of study."
—Communication Booknotes Quarterly
