Mass Media Education in Transition: Preparing for the 21st Century, 1st Edition (Hardback) book cover

Mass Media Education in Transition

Preparing for the 21st Century, 1st Edition

By Thomas Dickson


284 pages

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Hardback: 9780805830972
pub: 1999-08-01
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Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at all. The continued consideration of and reaction to these issues will have a significant effect on media-related education and its associated practices.

In Mass Media Education in Transition, Thomas Dickson gives careful consideration to the state of media education and its future directions. He provides a history of mass media-related education as well as an overview of the major issues affecting media education at the end of the 20th century. He incorporates the visions of media education leaders as to the possible directions the field may take in the next century and includes in his discussion information that has been previously unknown or not readily available to media educators.

This volume provides a broad view of the major issues affecting all aspects of media education: print and broadcast journalism, advertising, public relations, and media studies. It also offers detailed insights as to the possibilities that lie ahead as the field continues to develop--a new professionalism, or a return to a prior vision of media-related education, or possibly something quite different.


"Dickson does an excellent job of presenting and even balancing arguments on what media education is or should be about. He thoroughly covers journalism, broadcasting, advertising, public relations, and interpersonal communication. He also does a good job outlining and finally synthesizing the major choices that media educators have refused to reconcile over the years--the original industry-based sequences (print, broadcast, advertising, public relations) that he says remains the basic model today and the integrated/generic/holistic model (communications, communications studies, media studies) that was proposed in the early 1980s."

Journalism & Mass Communication Educator

"A very useful appendix surveys a variety of reports and studies on media education from 1960 to the present. While this volume presents a largely traditional view, it is a useful survey of what has been and what might be in a popular college and university field of study."

Communication Booknotes Quarterly

Table of Contents

Contents: Preface. The Beginnings of Journalism Education. The Transformation of Journalism Education. The Broadening of Journalism Education. The Development of Interpersonal Communication, Mass Communication, and Communication Studies. Mass Media Education's "Split Personality." The Debate Between Media Educators and Practitioners: The Dialogue of the Deaf. Mass Media Education and the Liberal Arts. The Future of Mass Media Education: Integration or Fragmentation? Questions Facing Mass Media Education. Visions of Mass Media Education. Appendix: Major Reports/Studies.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies