Mastering Global Business Development and Sales Management: 1st Edition (Hardback) book cover

Mastering Global Business Development and Sales Management

1st Edition

By Thomas A. Cook

CRC Press

312 pages | 1238 B/W Illus.

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Hardback: 9781482226232
pub: 2020-07-30
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This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management.

Table of Contents

Chapter 1: The Importance of Business Development. Chapter 2: Domestic Versus Global. Chapter 3: The Sales Business Model. Chapter 4: Sales Skill Sets. Chapter 5: Sales Management 101. Chapter 6: Discerning Marketing, Sales and Customer Service. Chapter 7: Negotiation in Business Development. Chapter 8: Best Practices in Sales Management and Business Development. Appendix.

About the Author

Thomas A. Cook is the CEO of American River International, a company has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.

About the Series

The Global Warrior Series

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Quality Control
BUSINESS & ECONOMICS / Purchasing & Buying