The luxury sector is a rapidly evolving and competitive global industry, requiring premium brands to be dynamic and innovative in their business and management decisions to remain relevant. This series meets the need for thorough yet practical and accessible textbooks that address the complexity of the luxury industry and challenges facing its management.
Mastering Luxury Management is a valuable resource for Luxury Management courses, helping readers to acquire an in-depth understanding of contemporary theories and how they apply in practice, alongside recognising trends and developments that may shape the future marketplace. Individually, each text provides essential reading for a core topic. A range of consistent pedagogical features are used across the series, including international case studies that demonstrate practical applications in the luxury context.
Each text will be invaluable reading for advanced undergraduate and postgraduate students, in particular those studying for a Master’s or MBA in Luxury Management or Luxury Brand Management, as they provide tools and strategies for a successful future career in luxury.
By Michael J. G. Parnwell, Kelly Meng
July 13, 2023
This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and ...
Edited
By Sylvie Studente, Eleonora Cattaneo
March 31, 2023
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer ...
By David Millán Planelles
November 23, 2021
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively ...