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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage book cover

1st Edition

Strategic Luxury Management Value Creation and Creativity for Competitive Advantage

By David Millán Planelles Copyright 2022
262 Pages 19 B/W Illustrations
by Routledge

262 Pages 19 B/W Illustrations
by Routledge

262 Pages 19 B/W Illustrations
by Routledge
Also available as eBook on:
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury... Read more

Part 1: The Concept of Luxury

1. The Concept of Luxury: Past, Present and Future

Part 2: Principles of Luxury Value Creation: The Essence of Luxury

2. The Need for a Managerial Approach: Luxury and Strategy

3. The Essence of Luxury: Unveiling the Luxury Value Creation Process

Part 3: Principles of Creativity-Driven Industries: The Nature of Luxury

4. The Luxury Firm and the Role of Creativity

5. Luxury as a Creative Industry: The Creative Value System

Part 4: Principles of Luxury Competition: The Means of Luxury

6. Principles of Business Level Rivalry: The Means of the Luxury Firm

7. Principles of Corporate Level Rivalry: Diversification and the Conglomerate Power

8. The Future of Luxury

 

Biography

David Millán Planelles is Adjunct Professor of Strategy at IE Business School, Spain, and Adjunct Professor at the International University of Monaco. He creates teaching materials for the strategy of luxury and creativity-driven firms and was awarded the European Foundation of Management Development (EFMD) best case of the year in 2017.

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