3rd Edition
Media Economics Theory and Practice
Edited By Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco
Copyright 2004
312 Pages
by
Routledge
312 Pages
by
Routledge
312 Pages
by
Routledge
Also available as eBook on:
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into... Read more
Contents: Preface. Part I: Economic Value and Structure. J. Owers, R. Carveth, A. Alexander, An Introduction to Media Economics Theory and Practice. R. Corn-Revere, R. Carveth, Economics and Media Regulation. G.W. Ozanich, M.O. Wirth, Structure and Change: A Communications Industry Overview. C.A. Hollifield, The Economics of International Media. Part II: Industries and Practices. R.G. Picard, The Economics of the Daily Newspaper Industry. A.N. Greco, The Economics of Books and Magazines. D.A. Ferguson, The Broadcast Television Networks. B.J. Bates, T. Chambers, The Economics of the Cable Industry. D. Gomery, The Economics of Hollywood: Money and Media. A.B. Albarran, The Economics of the Contemporary Radio Industry. E.W. Rothenbuhler, T. McCourt, The Economics of the Recording Industry. M.A. Shaver, The Economics of the Advertising Industry. R. Carveth, The Economics of Online Media.
Biography
Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco
"What a joy it was to finally find your book and be provided with such a solid, dispassionate analysis of the issues and industries....I really enjoyed the book."
—Adam Thierer, Director of Telecommunications Studies
Cato Institute
