This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s to 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.
The volume:
· Discusses fundamental aspects of media education and offers insights into new-age journalism;
· Examines key concepts such as social media management, the role of music in pedagogy, transmedia storytelling, travel journalism, new trends in sports journalism, content for OTT platforms, social media handling, and web series;
· Studies new and emerging areas of media education after the COVID-19 pandemic, such as health communication and online education.
With contributions from industry experts, this book will be an essential read for students and scholars of media studies, journalism, social media, media economics, education, management studies, policy studies, and communication studies.
Notes on Contributors
Acknowledgements
Introduction
Chapter 1: Evolving Media Education & Gen Z
Suresh Chandra Nayak and Sanjaya Kumar Sahoo
Chapter 2: Media Education: A Pedagogical shift due to Online Education
Manish Verma, Debastuti Dasgupta and Priyanka Roy
Chapter 3: Health Communication: Herald for New Beginning in Media Education
Pradeep Krishnatray and Sangeeta Srivastava
Chapter 4. Nuances of Media Writing
Sanjay Johri
Chapter 5: Training of Audio-Visual Storytellers of Gen Z
Gauri D. Chakraborty
Chapter 6: TV Journalism: Endgame of the Old Era
Amit Sharma
Chapter 7: An Exploratory Analysis of the Data Journalism Revolution
Mehrazun Neesa Haque and Sumit Narula
Chapter 8: Educational Advertising in Media Studies
Tasha Singh Parihar and Marisha Srivastava
Chapter 9: Sports Journalism: Metamorphosing Attributes & Emerging Ambit
Sunil Mishra
Chapter 10: Education 4.0 and Media
A. Ram Pandey
Chapter 11: Changing Trends in Audio Communication
Harish Kumar
Chapter 12: Music as a tool of teaching pedagogy in modern education
Umesh Chandra Pathak
Chapter 13: Film Appreciation & Gen Z
Noveena Chakravorty
Chapter 14: Social Media Management & Measurement
Ramesh Kumar Sharma
Chapter 15: Gender and Communication: Need for Media Literacy
Govind Kumar
Chapter 16: Changing Concept of Research
Amit Kumar Sharma and Smita
Chapter 17: Travel Journalism and Gen-Z
Sukhnandan Singh
Chapter 18: Bridging the Gap: Traditional Media & Gen Z
Moulya Baladi
Chapter 19: Role of Drama & Acting in Media Education
Neeraj Karan Singh and Beenam Yadav
Chapter 20: OTT platforms: Nature & Creative Skills
S.K. Rintan
Chapter 21: Transmedia Storytelling: Perfect Platform for Gen Z
Ashutosh Kumar Pandey and Anupma Verma
Index
Biography
Amitabh Srivastava, Head, Department of Culture and Media Studies, Central University of Rajasthan, Kishangarh, Ajmer, India.
