1st Edition

Media Education for Generation Z

Edited By Amitabh Srivastava Copyright 2024
    230 Pages 2 B/W Illustrations
    by Routledge India

    230 Pages 2 B/W Illustrations
    by Routledge India

    This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s to 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.


    The volume:

    ·         Discusses fundamental aspects of media education and offers insights into new-age journalism;

    ·         Examines key concepts such as social media management, the role of music in pedagogy, transmedia storytelling, travel journalism, new trends in sports journalism, content for OTT platforms, social media handling, and web series;

    ·         Studies new and emerging areas of media education after the COVID-19 pandemic, such as health communication and online education.

    With contributions from industry experts, this book will be an essential read for students and scholars of media studies, journalism, social media, media economics, education, management studies, policy studies, and communication studies.

    Notes on Contributors




    Chapter 1: Evolving Media Education & Gen Z

    Suresh Chandra Nayak and Sanjaya Kumar Sahoo

    Chapter 2: Media Education: A Pedagogical shift due to Online Education
    Manish Verma, Debastuti Dasgupta and Priyanka Roy

    Chapter 3: Health Communication: Herald for New Beginning in Media Education
    Pradeep Krishnatray and Sangeeta Srivastava

    Chapter 4. Nuances of Media Writing

    Sanjay Johri

    Chapter 5: Training of Audio-Visual Storytellers of Gen Z

    Gauri D. Chakraborty
    Chapter 6: TV Journalism: Endgame of the Old Era
    Amit Sharma

    Chapter 7: An Exploratory Analysis of the Data Journalism Revolution
    Mehrazun Neesa Haque and Sumit Narula

    Chapter 8: Educational Advertising in Media Studies

    Tasha Singh Parihar and Marisha Srivastava

    Chapter 9: Sports Journalism: Metamorphosing Attributes & Emerging Ambit
    Sunil Mishra

    Chapter 10: Education 4.0 and Media
    A. Ram Pandey

    Chapter 11: Changing Trends in Audio Communication
    Harish Kumar

    Chapter 12: Music as a tool of teaching pedagogy in modern education

    Umesh Chandra Pathak

    Chapter 13: Film Appreciation & Gen Z
    Noveena Chakravorty

    Chapter 14: Social Media Management & Measurement
    Ramesh Kumar Sharma

    Chapter 15: Gender and Communication: Need for Media Literacy
    Govind Kumar

    Chapter 16: Changing Concept of Research

    Amit Kumar Sharma and Smita

    Chapter 17: Travel Journalism and Gen-Z
    Sukhnandan Singh

    Chapter 18: Bridging the Gap: Traditional Media & Gen Z

    Moulya Baladi

    Chapter 19: Role of Drama & Acting in Media Education

    Neeraj Karan Singh and Beenam Yadav

    Chapter 20: OTT platforms: Nature & Creative Skills
    S.K. Rintan

    Chapter 21: Transmedia Storytelling: Perfect Platform for Gen Z
    Ashutosh Kumar Pandey and Anupma Verma





    Amitabh Srivastava, Head, Department of Culture and Media Studies, Central University of Rajasthan, Kishangarh, Ajmer, India.