1st Edition
Media Organizations and Convergence Case Studies of Media Convergence Pioneers
By Gracie L. Lawson-Borders
Copyright 2005
228 Pages
by
Routledge
224 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies.... Read more
Contents: Preface. Part I: Media Organizations and Convergence. Introduction: The Many Faces of Convergence. Traditional Media and Business Practices. Theoretical Implications. Part II: Convergence in Action. Tribune Company: A Convergence Pioneer Since the 1900s. Media General: A Temple to Convergence--The News Center in Tampa, Florida. Belo Corporation: Market Dominance in Dallas. Part III: Conclusion. Social Capital: Implications for Convergence. The Future of Convergence.
Biography
Gracie L. Lawson-Borders
