Mediation and Multimodal Meaning Making in Digital Environments  book cover
1st Edition

Mediation and Multimodal Meaning Making in Digital Environments

ISBN 9781032124926
Published November 16, 2021 by Routledge
248 Pages 27 B/W Illustrations

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Book Description

This collection explores the mediation of a wide range of processes, texts, and practices in contemporary digital environments through the lens of a multimodal theory of communication.

Bringing together contributions from renowned scholars in the field, the book builds on the notion that any form of digital communication inherently presents a rich combination of different semiotic modes and resources as a jumping-off point from which to critically reflect on digital mediation from three different perspectives. The first section looks at social and semiotic practices and the implications of their mediation on artistic production, cultural heritage, and commerce. The second part of the volume focuses on dynamics of awareness, cognition, and identity formation in participants to digitally-mediated communicative processes. The book’s final section considers the impact of mediation on shaping new and different types of textualities and genres in digital spaces.

The book will be of particular interest to scholars, researchers and students in multimodality, digital communication, social semiotics, and media studies.

Table of Contents

The Digital Mediation of Knowledge, Representations and Practices through the Lenses of a Multimodal Theory of Communication

Ilaria Moschini, Maria Grazia Sindoni

Section A. The Digital Mediation of Practices

  1. Art as Research into Semiotic Technology. The Case of David Hockney’s Digital Art
  2. Theo van Leeuwen, Christian Mosbæk Johannessen

  3. What Happened to the Artist? Representation and Positioning in Art Museum Websites
  4. Jennifer Blunden

  5. "A War to End All Wars": Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI Galleries
  6. Mariavita Cambria

  7. Website Interactivity as Representations of Social Actions? Developing a Social Semiotic Discourse Approach to Interaction Design
  8. Søren Vigild Poulsen

    Section B. Awareness, Identities and Cognition in Digital Mediation

  9. Interrelation: Gaze and Multimodal Ensembles
  10. Jarret Geenen, Jesse Pirini

  11. "I’m So Confused!". Social Reading Practices and Their Semiotic Affordances on Goodreads
  12. Susanne Reichl, Miriam Mayrhofer and Christina Schuster

  13. Interactivity and Multimodal Cohesion in Digital Fairy Tales
  14. Victoria Yefymenko

  15. A Look Back at Early Economics Blogs: a Multimodal Analysis of Indexicality and Identity Construction
  16. Franca Poppi

    Section C. The Digital Mediation of Texts and Genres

  17. Multimodality and Genre Evolution. A Decade-by-decade Approach to Online Video Genre Analysis
  18. Anthony Baldry

  19. Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific Community
  20. Francesca Coccetta

  21. Healthy Pic Hashtagging in Twitter: the Role of Infographics in #AntibioticGuardian
  22. Anna Franca Plastina

  23. Towards a Framework for Video Mediated "Cooper-action". Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces

Maria Grazia Sindoni, Ilaria Moschini

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Ilaria Moschini, PhD, is Assistant Professor of English Linguistics and Translation in the Department of Education, Languages, Intercultures, Literatures and Psychology at the University of Florence, Italy. Her main research interests are digital media language and political discourse that she investigates adopting a critical multimodal approach.

Maria Grazia Sindoni, PhD, is Professor of English Linguistics and Translation in the Department of Ancient and Modern Civilizations at the University of Messina, Italy. Her main interests include multimodal discourse studies, systemic-functional grammar, applied linguistics and video-mediated communication.


Mediation and Multimodal Meaning Making in Digital Environments offers a comprehensive and exciting multimodal exploration of how knowledge, representation and practices are digitally mediated. It maps this complex landscape through a wide range of studies by leading experts in the field and new voices within multimodality to engage with a diversity of texts (from paintings to art museum websites), genres as well as questions of how digital mediation shapes identities and cognition.” – Carey Jewitt, UCL- Institute of Education (IOE), London (UK)

“What a fantastic and timely contribution to multimodal studies! This book provides fresh and engaging perspectives on the digital mediation of knowledge, practices and genres in a wide range of areas, from artistic production and cultural heritage to commerce and healthcare. – David Machin, Zhejiang University, Hangzhou (China)