232 Pages
by
Routledge
232 Pages
by
Routledge
232 Pages
by
Routledge
Also available as eBook on:
This is a third edition of Meeting Customer Needs , a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning. A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to... Read more
Introduction; First, know yourself; But what do your customers think they're getting?; The route to your customers; Competitors and how to make the most of them; Starting the planning process - where you think you want to be; Marketing - the tools for understanding and analysing; Marketing - changing things, learning to focus; Marketing - measuring all that is important; Marketing - the doing word; Virtuous cycles; Balancing internal and external; Checking progress and sorting problems; Conclusions - not the end, this is just the start!
Biography
Ian Smith
