1st Edition
Multi-Cultural Artisanal Entrepreneurship Challenges, Opportunities, and Future Trends
Chapter 1: Brazilian Artisanal Entrepreneurs – Challenges and Prospects for Expanding into New Markets
Luisa Campos, Steve McKenna, and S Zaung Nau
Chapter 2: The Language Barrier – Beyond Words: Case of Multi-Cultural Artisans
Kanishka Bhardwaj, Shabnam Gulati, and Lokesh Jasrai
Chapter 3: Empowering India's Ambition: Artisanal Entrepreneurship towards a $5 Trillion Economy
Sargunpreet Kaur, Anurag Pahuja, and Volha Rudkouskaya
Chapter 4: Crafting Heritage: The Journey of Women Pottery Workers in Multi-Cultural Entrepreneurship
Mohsin Showkat, Razia Nagina, and Usha Nori
Chapter 5: Revolutionizing Agricultural Sustainability: The Insurtech RICO Model for Artisanal Farmers
Manpreet Kaur Makkar, Basit Ali Bhat, and Kulvinder Kaur
Chapter 6: Exploring AI-IoT Integration for Bringing Sustainability and Diversity in Rural Artisanal Entrepreneurship
Pranjal Jain, Pooja Jain, and Anju Jain
Chapter 7: Modern Indian Paintings: The Tapestry of Chaos and Commotion of the 1940s
Jaswinder Singh and Arjun Kumar Singh
Chapter 8: The Role of Digitalisation in Empowering Artisanal Entrepreneurs: A Study on the Impact of E-Commerce, Virtual Tools, and Global Expansion Strategies
Jatin Thakur, Pooja Kansra, and Preeti Mehra
Chapter 9: Sustaining the Wooden Handicraft Sector Through Collaborations
Suresh Kumar Kashyap and Megha Dua
Chapter 10: Tradition Meets Technology: Unlocking Global Markets for Rural Artisans
Harish Saini and Pavanpreet Kaur
Chapter 11: Bridging Digital Divides: The Impact of Technology on Cross-Cultural Collaboration and Communication in Multi-Cultural Artisanal Entrepreneurship
Avtar Singh and Amira Omar Mahgoub Mohamed Ali
Chapter 12: Crafting Digital Tomorrow: Synthesising and Review of Challenges, Opportunities, and Trends
Harish Saini, Arpit Tiwari, Pawan Kumar, and Kulvinder Kaur
Biography
Pawan Kumar is a Professor of Marketing at Mittal School of Business, Lovely Professional University, India.
Rajesh Verma is Senior Dean and Professor of Strategy at Mittal School of Business, Lovely Professional University, India.
Kulvinder Kaur is Assistant Professor of Marketing at Mittal School of Business, Lovely Professional University, India.
