Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora.
The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data – multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public’s assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines.
Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.
1. Possibilities and Challenges of Corpus-Assisted Discourse Analyses of Austerity in the United Kingdom
Tim Griebel, Stefan Evert and Philipp Heinrich
2. Searching for ‘Austerity’. Using Semantic Shifts as Indicators of Changing Ideological Positions
John A. Bateman and Cécile L. Paris
3. EU Countries in Crisis. Close and Distant Readings of UK News Articles Using Word Embeddings
Devin J. Cornell and John W. Mohr
4. Mapping Austerity. Geographical Text Analysis of UK Place-Names in The Guardian and The Daily Telegraph
Laura L. Paterson
5. Collocation and Emotions in the Context of Austerity in British Newspapers
Fong Wa Ha
6. Money in the Framing of Austerity Discourses
Tanweer Ali and Eva Kellnerová
7. Images of Austerity in Britain in Print and Online Media
Sabine Tan, Kay O’Halloran, Peter Wignell and Katharina Lobinger
8. The Cultural Political Economy of Brexit in the Age of Austerity. A Corpus-Assisted Critical Realist Multimedia Discourse Analysis
Tim Griebel and Philipp Heinrich
9. Disciplinary Friendship and Corpus-Assisted Discourse Analysis.
An Auto-Ethnographic Reflection of a Political Scientist