1st Edition
Multimodality and Social Interaction in Online and Offline Shopping
List of Contributors
1. Introduction
Gitte Rasmussen and Theo Van Leeuwen
2. Exploring the phenomenology of shopping as social practice: An inquiry into the multimodal and linguistic repertoires in markets in Sydney
Dariush Izadi
3. Between sensorial pleasure and economic reason: accepting or rejecting offers to taste at the market
Lorenza Mondada
4. Reassembling meaning while shopping
Emi Otsuji and Alastair Pennycook
5. Multimodal engagement and interaction and the appearance of contemporary non-traditional retail shopping
Gitte Rasmussen
6. Trust, transparency and transactions – revealing participation in collocated and hybrid auction sales
Sylvaine Tuncer, Christian Heath and Paul Luff
7. Checking before checkout: how customers deal with trust and accountability in grocery shopping in online and brick-and-mortar shops
Elisabeth Dalby Kristiansen
8. Curating a lifestyle experience – how Pottery Barn makes it so.
Louise Ravelli
9. Going shopping – a social semiotic study of resources for walking offline and online
Søren Vigild Poulsen
10. Community or commerce – the story of eBay
Theo Van Leeuwen
Index
Biography
Gitte Rasmussen is Professor of Social Interaction at the University of Southern Denmark.
Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia.
