Around the world, tourists are drawn to visit murals painted on walls. Whether heritage asset, legacy leftover, or contested art space, the mural is more than a simple tourist attraction or accidental aspect of tourism material culture. They express something about the politics, heritage and identity of the locations being visited, whether a medieval fresco in an Italian church, or modern political art found in Belfast or Tehran.
This interdisciplinary and highly international book explores tourism around murals that are either evolving or have transitioned as instruments of politics, heritage and identity. It explores the diverse messaging of these murals: their production, interpretation, marketing and – in some cases – destruction. It argues that the mural is more than a simple tourist attraction or accidental aspect of tourism material culture.
Murals and Tourism will be valuable reading for those interested in cultural geography, tourism, heritage studies and the visual arts.
Table of Contents
Part I: Introduction
1. ‘Wall-to-wall coverage': an introduction to murals tourism
Jonathan Skinner and Lee Jolliffe
Part II: Heritage
2. Heritage murals as tourist attractions in Ravenna, Moldavia and Istanbul: artistic treasures, cultural identities and political statements
Warwick Frost and Jennifer Laing
3. From ‘sacred images’ to ‘tourist images’? The fourteenth-century frescoes of Santa Croce, Florence
4. The walls speak. Mexican popular graphics as heritage
Martín M. Checa- Artasu
5. Tourism, voyeurism and the media ecologies of Tehran’s mural arts
Part III: Politics
6. La Carbonería: an alternative transformation of public space
Plácido Muñoz Morán
7. Murals as sticking plasters: improving the image of an eastern German city for visitors and residents
Gareth E. Hamilton
8. Difference upon the walls: hygienizing policies and the use of graffiti against pixação in São Paulo
Paula Larruscahim and Paul Schweizer
Part IV: Identity
9. A journey through public art in Douala: framing the identity of New Bell neighbourhood
Marta Pucciarelli and Lorenzo Cantoni
10. Visiting murals and healing the past of racial injustice in divided Detroit
11. Visiting murals and grafitti art in Brazil
Angela C. Flecha, Cristina Jönsson and D'Arcy Dornan
12. Balancing Uruguayan identity and sustainable economic development through street art
María de Miguel Molina, Virginia Santamarina Campos, Blanca de Miguel Molina and Eva Martínez Carazo
Part V: Northern Ireland
13. State intervention in re-imaging Northern Ireland’s political murals: implications for tourism and the communities
Maria T. Simone-Charteris
14. The Gaeltacht Quarter of Mural City: Irish in Falls Road murals
15. Extra-mural activities and trauma tourism: public and community sector re-imaging of street art in Belfast
Part VI: Future Directions
16. Murals as a tool for action research
Jonathan Skinner is Reader in Social Anthropology in the Department of Life Sciences, University of Roehampton, UK.
Lee Jolliffe is Professor of Hospitality and Tourism in the Faculty of Business at the University of New Brunswick, Canada.