1st Edition

Music Commodities, Markets, and Values Music as Merchandise

By Jayson Beaster-Jones Copyright 2016
222 Pages
by Routledge

222 Pages 18 B/W Illustrations
by Routledge

222 Pages 18 B/W Illustrations
by Routledge

This book examines music stores as sites of cultural production in contemporary India. Analyzing social practices of selling music in a variety of retail contexts, it focuses upon the economic and social values that are produced and circulated by music retailers in the marketplace. Based upon research conducted over a volatile ten-year period of the Indian music industry, Beaster-Jones... Read more

1. Music Commodities and Value Discourses in India 2. Prestige and Innovation in the Indian Music Industry 3. "Is Se Kuch Sasta Hai?": Music Commodities, Circulation, and Value in Indian Markets 4. Experiencing the Brand, Branding the Experience 5. Putting Music in its Place: Merchandising in Space and Time 6. Music, Passion, Knowledge: Music Retail and Affective Labor 7. Conclusion: Music Stores in the Age of Mobile Phones

Biography

Jayson Beaster-Jones is Associate Professor of Music at the University of California, Merced, USA.

Nominated for the 2017 Association for Recorded Sound Collections Awards for Excellence in Historical Recorded Sound Research

"Music Commodities, Markets, and Values: Music as Merchandise is a timely and most welcome addition to the growing body of research on music in contemporary, neoliberal India. (...) Written amidst the international collapse in record sales and just as the commodity form of recorded music was evaporating into the digital ether, it captures a fascinating moment of economic, technological, and cultural transformation, the importance of which stretches well beyond South Asia." - Peter Kvetko, The World of Music (New Series)