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Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities book cover

1st Edition

Naming and Framing Understanding the Power of Words across Disciplines, Domains, and Modalities

By Viktor Smith Copyright 2021
120 Pages 13 B/W Illustrations
by Routledge

120 Pages 13 B/W Illustrations
by Routledge

120 Pages 13 B/W Illustrations
by Routledge
Also available as eBook on:
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of... Read more
Introduction 1. Naming and Framing at Level 1: Having a Name for It 2. Naming and Framing at Level 2: The Joyce Principle 3. Naming and Framing at Level 3: The Juliet Principle 4. Naming and Framing at Level 4: The Full Lexical Toolbox of Issues Management and Its Multimodal Surroundings 5. Concluding Remarks

Biography

Viktor Smith has a PhD in International Business Communication and is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. His key research interest is the way in which words in combination with other carriers of communicative content (pictures, colours, symbols, numbers, shapes, flavours, etc.) not only reflect, but shape the world around us, and the way we see it. Over the years, he has pursued and developed this interest both in cross-disciplinary theoretical work and relative to practice-oriented endeavours spanning from the convergence of European legal cultures to the development of best practices for fair consumer communication through product packaging design.

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