Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication.
Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication.
Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.
Sustainability Communication "Like Gold"?
Of Sustainability and Storytelling – An Introduction to this Book
Anna Sundermann, Daniel Fischer, Sonja Fücker, Hanna Selm
PART I: RESEARCH PERSPECTIVES
Chapter 1. SusTelling: Storytelling for Sustainability
Daniel Fischer, Sonja Fücker, Hanna Selm, Martin Storksdieck, Anna Sundermann
Chapter 2. Does SusTelling for Sustainability Work? An Experiment
Anna Sundermann, Daniel Fischer, Sonja Fücker, Daniel Hanss, Hanna Selm
Chapter 3. SusTelling in the Reception Lab – On How Young Adults Perceive Storytelling
Sonja Fücker, Daniel Fischer, Hanna Selm, Anna Sundermann
PART II: PRACTICE PERSPECTIVES
Chapter 4. Telling Your Own Stories: Teaching and Learning Storytelling
Hanna Selm, Daniel Fischer, Heike Janßen, Torsten Schäfer, Anna Sundermann, Sonja Fücker
Chapter 5. SusTelling in Higher Education
Petra Molthan-Hill, Daniel Fischer
Chapter 6. SusTelling and Constructive Journalism: A Perfect Pair?
Chapter 7. Learning from Humboldt – Storytelling as a Method of Science Communication
Dorothee Menhart, Sabine Hoscislawski
Chapter 8. Storytelling in Corporate Communications – When, Why, and How Storytelling Works in Personnel Training
Storytelling for Sustainability: A Preliminary Conclusion
Daniel Fischer, Sonja Fücker, Hanna Selm, Anna Sundermann