Narrating the Management Guru: In Search of Tom Peters, 1st Edition (Paperback) book cover

Narrating the Management Guru

In Search of Tom Peters, 1st Edition

By David Collins


192 pages | 3 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9780415541787
pub: 2012-06-14
Hardback: 9780415416665
pub: 2007-05-17

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David Collins, a well respected scholar of management gurus proves a critical reappraisal of the very influential work of Tom Peters. This volume examines his key works and reviews his detractors, offering an analysis of his contributions to the field of management that goes beyond the simple chronological model that has previously been used.

Collins focuses on the changing narratives of Tom Peters and proposes a four-fold narrative typlogy to explore this guru's evolving account of the business of management. The book argues that Peters' success as a guru derives from his abilities as a storyteller. The author notes a decline in Peters' storytelling and an increasing reliance on certain story types. Furthermore he observes that this guru now tends to place himself at the centre of his narratives of business and change. On the strength of this analysis Collins concludes that Peters has 'lost the plot' and argues that new and more appropriate, narratives must be sought and developed.

Critical and compelling, this excellent book is a must read for all students and instructors working across the management spectrum, especially in the areas of management, organizational behaviour, change management and corporate strategy.


"This is an excellent book. It offers a fascinating and lucid account of Tom Peters and his contribution. It provides powerful and persuasive insights into the management guru phenomenon while managing to combine a balanced account of Peters' work with thoughtful and engaging critique.I would highly recommend this book to both academics and students with an interest in the area". -

Professor Cliff Oswick, University of Leicester

"Informative and entertaining without sacrificing analysis and insight; Tom Peters has certainly changed the way in which we view management, and David Collins will doubtless change the way in which you view Tom Peters." - Professor David Buchanan, Cranfield University'

Table of Contents

Introduction 1. The Early Work of Tom Peters 2. The Later Work of Tom Peters: The Guru Years 3. Crazy Days Calls for Crazy Ways: Narrating Tom Peters 4. Stories and Storytelling in the Work of Tom Peters 5. Doubting Thomas

About the Series

Routledge Advances in Management and Business Studies

Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Corporate & Business History
BUSINESS & ECONOMICS / Organizational Behavior