1st Edition
National Brands and Global Markets An Historical Perspective
1. Conceptualising ‘Made in’ as a historical phenomenon
Nikolas Glover and David M. Higgins
2. Marketing perspectives on country of origin
Daniele Dalli
3. Making Ireland: The Made in Ireland trademark and the delineation of national identity
Robin J.C. Adams
4. A genealogy of Made in Austria: Economic nationhood and imperial pretension
Oliver Kühschelm
5. The long life of ‘Swedish quality’: promoting exports and keeping Swedes competitive, c. 1900-1990s
Nikolas Glover
6. Made in Italy: A history of storytelling
Carlo Marco Belfanti
7. Made in France and Made in Paris: Luxury branding in the longue durée
Véronique Pouillard and Audrey Millet
8. It’s Made in the USA, but it can’t be branded ‘Made in the USA’
David M. Higgins
9. Spanish fashion without the country-of-origin effect
José Antonio Miranda and Alba Roldán
10. From the 'yellow peril' to ‘Cool Japan’: Country’s image and global competitiveness of the Japanese manufacturing industry since the Meiji Period
Pierre-Yves Donzé
11. Crisis and continuity: The promotion of Made in New Zealand in the export and domestic markets
Felicity Barnes and Jim McAloon
12. Made in Australia: Supporting primary products and import substitution
Simon Ville
13. ‘Made in Britain’ or Made in Britain?
David M. Higgins
Biography
Nikolas Glover is an associate professor and senior lecturer in the Department of Economic History, Uppsala University. His research has dealt with, among other things, public diplomacy, advertising history, and business history. His recent publications include ‘Marketing Internationalism in an Era of Globalisation – The Swedish-South African Partnership Week, November 1999’ in Culture Unbound (2021), and, with Andreas Mørkved Hellenes, ‘A "Swedish Offensive" at the World’s Fairs: Advertising, Social Reformism and the Roots of Swedish Cultural Diplomacy, 1935–1939’, Contemporary European History (2020).
David M. Higgins is a professor in the accounting and finance division at Newcastle University, UK. He has published numerous articles on the evolution of trade mark and merchandize mark protection from the nineteenth century, and he is the author of Brands, Geographical Origin, and the Global Economy (2018).
"This anthology provides new insights in the history of ‘Made in’, proposing different angles of observation and a mix of case studies based on diversified sources, engaging the interest of students and scholars in the fields of business and economic history, marketing and management. The book proves the relevance and significance of historical approach to ‘Made in’ as well as the extreme fluidity of this concept, encouraging business historians to broaden and deepen research on the country of origin beyond manufacturing and country-specific settings, and towards other sectors, such as services, and regional or transnational contexts."
Valeria Pinchera, Business History
