196 Pages
by
Routledge
196 Pages
by
Routledge
196 Pages
by
Routledge
Also available as eBook on:
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by... Read more
Contents
Prologue
- I. Strategy
- Opportunistic Marketing in Higher Education
- Perceptions Toward Marketing Higher Education: Do Academic Disciplines Make a Difference?
- Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?
- II. Research and Promotion
- Academic Program Review: A Market Strategy Perspective
- Multiple Positions for an Academic Institution: A Factor Analysis Approach
- A Guide to Effective Use of Alumni Student Recruitment
- III. Enrollment Services
- The Enrollment Challenge for Business Schools: An Alumni View
- Enrollment Management: The Model, the Manager, and the Message
- Guidelines for Using Market Research in College Publications
- IV. Development
- Factors and Strategies Which Influence the Marketing of Successful Fund Raising Programs in Small Private College
- The Role of Public Relations in a Successful Fund-Raising Campaign
- Up the Organization
Biography
Thomas J. Hayes
