Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

News, Inc.: Brand and Advocacy Journalism Across Media book cover

1st Edition

News, Inc. Brand and Advocacy Journalism Across Media

By David O. Dowling Copyright 2026
120 Pages
by Routledge

120 Pages
by Routledge
Also available as eBook on:
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations. This book considers the rise of brand journalism as it is broadly conceived across multiple genres and media forms, from brand-produced interactive documentaries such as Google’s “Beyond... Read more

Introduction: Studios, Advocates, and Brand Practitioners: Journalism Beyond the Newsroom

Chapter 1: The Origins of Brand Journalism: From John Deere to the New Journalism                       

Chapter 2: The Commercialization of the Multimedia Narrative                                                

Chapter 3: Legacy Media’s Brand Studios: Journalists as Marketers                                         

Chapter 4: “Every Organization is a Media Organization”: Advocates and NGOs as Publishers

Conclusion: The Future of Brand and Advocacy Journalism in the Digital Age

Index

                             

Biography

David O. Dowling is a Professor in the School of Journalism and Mass Communication at the University of Iowa, USA. His previous books include Podcast Journalism: The Promise and Perils of Audio Reporting and Immersive Longform Storytelling: Media, Technology, Audience (Routledge).

Add to Cart