Nudge: Improving Decisions About Health, Wealth and Happiness, 1st Edition (Paperback) book cover

Nudge

Improving Decisions About Health, Wealth and Happiness, 1st Edition

By Mark Egan

Macat Library

96 pages

Purchasing Options:$ = USD
Paperback: 9781912128037
pub: 2017-07-04
$8.95
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Hardback: 9781912303670
pub: 2017-07-15
$26.95
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eBook (VitalSource) : 9781912282555
pub: 2017-07-05
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Description

When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

Reviews

Thaler and Sunstein create persuasive arguments and dealing effectively with counter-arguments. This little booklet explores this seminal work. It offers an additional learning resource structuring and explaining the main contents. It is structured in three main parts: influences, ideas, and impact.

Lucia A. Reisch Journal of Consumer Policy

Table of Contents

Ways in to the text Who was <Original Author>? What does <Title> say? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited

About the Author

Mark Egan is a doctoral candidate in behavioural science at the University of Stirling Management School. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions.

About the Series

The Macat Library

Great Works for Critical Thinking

Making the ideas of the world’s great thinkers accessible, affordable, and comprehensible to everybody, everywhere. 

With a growing list of over 180 titles across a broad range of subject areas, Macat works with leading academics from the world’s top universities to produce new analyses that focus on the ideas and the impact of the most influential works ever written. By setting them in context – and looking at the influences that shaped their authors, as well as the responses they provoked – Macat encourages readers to look at these classics and game-changers with fresh eyes.

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Subject Categories

BISAC Subject Codes/Headings:
PSY000000
PSYCHOLOGY / General