428 Pages
by
Routledge
432 Pages
by
Routledge
Also available as eBook on:
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is... Read more
Part 1 Introduction; Chapter 1 On Becoming a Consumer; Part 2 Environments in which Consumer Behavior Patterns Develop; Chapter 2 The Physical Environment and its Influence on the Development of Consumer Behavior Patterns; Chapter 3 The Social Environment; Part 3 The Relationship Between Consumer Development and the Development of the Person; Chapter 4 Physical/Motor Development and its Relationship to Consumer Development; Chapter 5 Cognitive Development and its Relationship to Consumer Development; Part 4 Stages of Consumer Behavior Development; Chapter 6 Stage One of Consumer Development; Chapter 7 Stage Two of Consumer Development; Chapter 8 Stage Three of Consumer Development; Chapter 9 Stage Four of Consumer Development; Chapter 10 Stage Five; Part 5 Role of Parents and Marketers in Consumer Development; Chapter 11 Role of Parents in Consumer Development; Chapter 12 Role of Marketing in Consumer Development;
Biography
James U. McNeal
