A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector.
This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures – existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.
1. Understanding organizational reputation in a public sector context Arild Wæraas & Moshe Maor Part I: Theoretical perspectives 2. Theorizing bureaucratic reputation Moshe Maor 3. Actors and strategies of the bureaucratic reputation Lucio Picci 4. The driving forces, critique, and paradoxes of reputation management Haldor Byrkjeflot Part II: Reputation management in central government agencies 5. The relationship between an Irish government department and its newly established agency: A reputational perspective Ciara O'Dwyer 6. Reputation management in times of crisis - how the police handled the Norwegian terrorist attack in 2011 Tom Christensen & Per Lægreid 7. How organizational reputation and trust may affect the autonomy of independent regulators: The case of the Flemish energy regulator Koen Verhoest, Jan Rommel and Jan Boon 8. Organizational reputation, public protest, and the strategic use of regulatory communication Yael Schanin Part III: Reputation management in local government 9. Struggles behind the scene: Reputation management in Swedish hospitals Maria Blomgren, Tina Hedmo and Caroline Waks 10. Dealing with stakeholders in local government - three Norwegian cases of municipal reputation management Hilde Bjørnå 11. Investigating the politics of reputation management in local government – the case of Denmark Heidi Houlberg Salomonsen & Jeppe Agger Nielsen 12. Municipal reputation-building in Norway: A reputation commons tragedy? Arild Wæraas