222 pages | 83 B/W Illus.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a ‘Creative Professional’ in this very important and timely book.
-Linda Bloss-Baum, Adjunct Instructor, American University, USA
Table of Contents
Chapter 1 1 The Changing Employment Marketplace
Chapter 2 Creativity and Entrepreneurship
Chapter 3 Branding Basics
Chapter 4 Make It Personal
Chapter 5 Your Story and Your Audience
Chapter 6 Claim Your Name
Chapter 7 Create Content
Chapter 8 Distribute Content
Chapter 9 Skills and Techniques
Chapter 10 Measure and Manage Your Brand
Chapter 11 The Branded Life