1st Edition
Personal Branding for Entrepreneurial Journalists and Creative Professionals
Table of Contents
Chapter 1 1 The Changing Employment Marketplace
Chapter 2 Creativity and Entrepreneurship
Chapter 3 Branding Basics
Chapter 4 Make It Personal
Chapter 5 Your Story and Your Audience
Chapter 6 Claim Your Name
Chapter 7 Create Content
Chapter 8 Distribute Content
Chapter 9 Skills and Techniques
Chapter 10 Measure and Manage Your Brand
Chapter 11 The Branded Life
Resources
Biography
Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.
Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a ‘Creative Professional’ in this very important and timely book.
-Linda Bloss-Baum, Adjunct Instructor, American University, USA
