Personal Branding for Entrepreneurial Journalists and Creative Professionals  book cover
1st Edition

Personal Branding for Entrepreneurial Journalists and Creative Professionals

ISBN 9781138218475
Published April 19, 2017 by Routledge
230 Pages 83 B/W Illustrations

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Book Description

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Table of Contents

Table of Contents

Chapter 1 1 The Changing Employment Marketplace

Chapter 2 Creativity and Entrepreneurship

Chapter 3 Branding Basics

Chapter 4 Make It Personal

Chapter 5 Your Story and Your Audience

Chapter 6 Claim Your Name

Chapter 7 Create Content

Chapter 8 Distribute Content

Chapter 9 Skills and Techniques

Chapter 10 Measure and Manage Your Brand

Chapter 11 The Branded Life


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Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.


Creativity is the commodity of the future.  Technology has led to a seismic change in the types of work and the types of workers in the creative economy.  Sara Kelly perfectly captures the essence of a ‘Creative Professional’ in this very important and timely book.

-Linda Bloss-Baum, Adjunct Instructor, American University, USA