Perspectives in Agile Sustainable Practices and Business Value

1 Introduction

MRINAL KANTI DAS AND DIPAK SAHA

PART I: Sustainable marketing

2 Evaluating emerging circular economy business models: a study on the suitability for luxury brands

ABHIJIT CHANDRATREYA

3 Nudging children towards a sustainable toy story

JAYANTA BANERJEE, PRABHA KIRAN, VASUDEVAN M., AND KRISHNA KISHORE V

4 Consumer persona impact: branding and individuality in FMCG buying – pre- and post-COVID for sustainable business

A.S. SURESH, VINOD SHARMA, JEANNE POULOSE, MANOHAR KAPSE, AND YOGESH MAHAJAN

5 Adoption of blockchain in supply chain management in retail sectors

SHIPRA PATHAK AND CHARU SAXENA

6 Sustainable green strategies for luxury brands: a way to achieve sustainable competitive advantage!

UMA GULATI, KAVITHA R GOWDA, AND CHARUL AGRAWAL

7 Factors influencing e-purchase intention in domestic tourism: an S-O-R framework perspective

CHUDAMANI SRIRAMNENI, GNPV BABU, SUMAN DATTA SRIRAMANENI, AND KOMPALLI SASI KUMAR

PART II: Sustainable HR

8 Moderating role of sustainable HR practices and commitment in Stress-Presenteeism Nexus

SHILPA SANKPAL, CHANDA GULATI, ABHIJEET CHAUHAN, AND YOGESH UPADHYAY

9 Unveiling how socially responsible human resource management enhances digital corporate social responsibility: moderating role of green finance

PHAM QUANG HUY AND VU KIEN PHUC

10 Sustainable engagement: unveiling the interplay between green initiatives, employee engagement, and job satisfaction

MANALI CHOWDHURY, SOUMYA MUKHERJEE, AND MRINAL KANTI DAS

11 Strategic human resource management – A comprehensive tool for organizational performance

K. BHAVANA RAJ

12 Business agility, what next? – A theoretical appraisal

CHALA TUMELO AND R. V. PALANIVEL

13 Common Good Human Resource Management: a new paradigm in sustainable HRM

P. BHANUMATHI, HEMAVATHI G.P., AND FRANK SUNIL JUSTUS T.

PART III: Sustainable finance

14 Putting your money where your values are: investigating the moderating effect of green investment knowledge in green nvestment decisions

POOJA MEHTA, AMARJIT KAUR, AND SAIJAL GULATI

15 Sustainable investment possibilities with green energy stocks: can investors earn extraordinary profits?

PARUL BHATIA, AANCHAL, AND NAVODITA

16 Entrepreneurship and its sustainability in India: a comprehensive exploratory data analysis of startups of last four decades and their sustainable success factors

SOHOM MAJUMDER, SWATI PAL, AND VIVEKANANDA BISWAS

17 Construction of Carbon Finance System and promotion of Environmental Finance

C. VIJAI AND WORAKAMOL WISETSRI

18 Impact of green finance on long-term sustainable economic growth evidence from Ghana

FRIDAY BARNABAS BALOGUN AND ALI ABBAS DHAKIR

19 Performance of the bank as an intermediary in the PDS for ensuring sustainable food security in Tripura (India) – A critical analytical review

BANKIM DEBBARMA AND MANIK BHATTACHARYA

Biography

Dipak Saha is currently Professor of Behavioural Strategy & Marketing with the Department of Management, Institute of Engineering & Management, Kolkata, India. He has over 20 years of corporate and academic experience. He has published several articles in reputed and renowned scholarly journals.

Mrinal Kanti Das is currently serving as the Head of the Department of Commerce at Kanchrapara College, West Bengal, India, with over 18 years of academic experience. Previously, he was a marketing faculty at JIS College of Engineering and he supervised a PhD scholar, authored five books, and published articles in Scopus/WoS, and ABDC/UGC-CARE-listed journals.

Sunil Sahadev is currently Professor of Marketing and Responsible Enterprise at Sheffield Hallam University, the United Kingdom. He has also authored a widely used textbook, Sales and Distribution Management. His areas of research interest include managing boundary-spanning elements, digital marketing, and sustainability.

Rabin Mazumder is Professor of Economics and Head of the Department of Business Administration, Institute of Engineering & Management, Kolkata, India. He has a PhD in business management from the University of Calcutta. He has around 19 years of academic experience. His areas of interest are development economics, consumer behaviour, and brand management.

Soumya Mukherjee is Associate Professor of Business Administration at Techno India (Hooghly Campus), Chinsurah, West Bengal, India. He is an accomplished educator and has more than 15 years of experience in academics. He has authored three books and published several research articles in peer-reviewed, Scopus-indexed, and ABDC-listed journals.