94 Pages
5 B/W Illustrations
by
Routledge
94 Pages
5 B/W Illustrations
by
Routledge
94 Pages
5 B/W Illustrations
by
Routledge
Also available as eBook on:
Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing... Read more
1. Place and time 2. Representational selectivity and narration 3. Memory and forgetting 4. Fluidity and fixity 5. Instrumental and existential temporality 6. Re-evaluating temporality in place marketing
Biography
Gary Warnaby is Professor of Retailing and Marketing, based in the Department of Marketing, International Business & Tourism and the Institute of Place Management at the Manchester Metropolitan University.
