Political Public Relations
Concepts, Principles, and Applications
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.
The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research.
This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science.
Table of Contents
1. Defining and Mapping the Field of Theory and Research on Political Public Relations
Jesper Strömbäck and Spiro Kiousis
2. Political Public Relations in History: Historical Roots and Scholarly Foundations
Diana Knott Martinelli
3. Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses
Shannon A. Bowen and Yicheng Zhu
4. Digital Political Public Relations
Kaye D. Sweetser
5. Political Public Relations and Relationship Management: Foundations and Challenges
6: The News Management Function of Political Public Relations
Philip Arceneaux, Jonathan Borden, and Guy Golan
7. Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact
Viorela Dan, Øyvind Ihlen, and Ketil Raknes
8. Government Communication and Political Public Relations
9. Political Public Relations and Election Campaigning
10. Political Public Relations and Crisis Communication: A Public Relations Perspective
W. Timothy Coombs
11. Presidential Public Relations in the United States
12. Political Public Relations, Corporate Citizenship, and Corporate Issues Management
Damion Waymer and Robert L. Heath
13. Political Public Relations and Lobbying: It’s about Shaping Public Discourse
Kati Tusinski Berg and Sarah Bonewits Feldner
14. Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective
Jian Wang and Aimei Yang
15. Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues Management
Erich J. Sommerfeldt and Aimei Yang
16. Political Public Relations of Underrepresented groups
Elizabeth L. Toth
17. New Challenges for Political Public Relations Professionals in the Era of Social Media
18. Political Public Relations: Looking Back, Looking Forward
Spiro Kiousis, Jesper Strömbäck, and Pamala Proverbs
Jesper Strömbäck is professor in journalism and political communication at the Department of Journalism, Media and Communication at the University of Gothenburg, Sweden.
Spiro Kiousis, Ph.D., APR, is a professor of public relations and executive associate dean in the College of Journalism and Communications at the University of Florida, USA.