1st Edition

Post-COVID Tourism and Hospitality Dynamics Recovery, Revival, and Re-Start

    520 Pages 24 Color & 35 B/W Illustrations
    by Apple Academic Press

    520 Pages 24 Color & 35 B/W Illustrations
    by Apple Academic Press

    This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

    1. Global Scenario of Post-COVID-19 Tourism and Hospitality Dynamics: An Exploratory Study

    U. N. Shukla and Sharad Kumar Kulshreshtha

    2. A Study of Post-COVID Pandemic Travel Preferences: Oman Focus

    Mohit Kukreti and Amitabh Mishra

    3. Experience Design Guide: Wine Tourism Exposure Experience Audit for Reopening Post-COVID-19

    Byron Marlowe

    4. Maintaining Hotels’ COVID Protocols Post-Pandemic to Enhance Service for Guests with Autism: An Opportunity for Increased Accessible Tourism

    Wayne W. Smith., Karen Peesker, Daniel Guttentag, and Julie Kellershohn

    5. Sustaining Dubai’s Luxury Image: The Post-Pandemic Roadmap

    Sanjay Nadkarni and Andy Heyes Msc Mih

    6. Strategizing the Post-COVID Tourism Sector Recovery

    Harsh Varma

    7. Strategies for the Recovery of the Tourism Industry in the New Normal Era after the COVID-19 Pandemic

    Mehmet Ertas

    8. The Future of Tourism in a World Without Tourists? Resiliency, Adaptation, and Rebirth.

    Maximiliano E. Korstanje

    9. How to Cope with the Devastating Impacts of COVID-19 in Tourism Destination Governance

    Nagihan Cakmakoglu Arici

    10. COVID-19: Changes in Tourist Preference in Indonesia

    Eva Rachmawati

    11. Examining Reviews on TripAdvisor to Understand the Importance of Mini-Clubs to the Contemporary Hospitality Sector and Potential Impacts of COVID-19

    Hugues Seraphin and Maximiliano E. Korstanje

    12. Rebooting and Transforming Tourism in Post-COVID-19 Pandemic: A Perspective for India

    Manisha Seal and Shwetasaibal Samanta Sahoo

    13. Post-COVID Tourism in Vietnam: The New Norm

    Justin Matthew Pang and Adrian Wee

    14. Towards an Integrated Account of Competence-Based Theory of Competition for Community-Based MICE (Meetings, Incentives, Conferences, and Exhibitions) Tourism Segment Transformation Effort

    Chai Ching Tan

    15. Public Policies for Tourism and Intergovernmental Coordination for Post-COVID-19: Analysis of the Brazilian Context

    Fabia Trentin, Claudia Correa De Almeida Moraes, and Isabela De Fatima Fogaca

    16. Reviving and Recovering Domestic Tourism in India Post-COVID-19 Pandemic: Challenges, Prospects, and Strategies

    Sunildro L. S. Akoijam, T. R. Bandaru, and Gino A. Sangma

    17. Old Normal to New Normal: Cultural Shift in Tourist Guide-Service Paradigm

    Samik Ray

    18. Adapting to a New Normal: Move to a Re-Start of the Tourism and Hospitality Industry

    Sachin Kumar Behera

    19. Fruit Wine Producers’ Perceptions of Wine Tourism in Meghalaya Post-COVID-19

    Ashok Kumar

    20. Reconnecting Indian Tourism Amid COVID-19: The Role of Government for Outbreak Control

    Divya Talreja, Kuldeep Singh, and Rajeshramasamy

    21. Innovations and Digital Solutions for Tourism and Hospitality in COVID-19 Pandemics

    Amarjit Singh

    22. Contactless Service in Post-COVID-19: An Insight from the Hospitality Industry

    Patita Paban Mohanty and Arslan Munir

    23. Global Crises: Post-COVID Sustainable Strategies for the Tourism and Hospitality Industry

    Omvir Gautam, Naman Sharma, and Pooja Agrawal

    24. Food on Wheel: Analyzing Factors Affecting Customers’ Satisfaction Towards Food Delivery Apps in the New Normal

    Ahmad Sayuti Yahya, Albattat Ahmad, Noor Farahiyah Azman, and Fatimah Zahra Ramly

    25. Sustainable Development Goals and Safe and Sustainable Tourism Practices in the New Normal

    Andreia Maria Roque

    26. Post-COVID-19 Dynamics of Regional Tourism Markets: Future Strategies for Revival and Re-Start

    Bivek Datta

    27. Effective Tourism Employee Management Practices After COVID: Extending the value of Corporate Social Responsibility from External to Internal

    Cindia Ching Chi Lam, Ut Lon (Billy) Im, and Erdan Ma


    Umendra Narayan Shukla, PhD, is Professor at the Institute of Tourism and Hotel Management at Dr. Bhimrao Ambedkar University, Agra, Uttar Pradesh, India, where he also held the roles of Head of the Department of Travel & Tourism Management and the Department of Hotel Management and Director of the Institute of Tourism and Hotel Management and Dean of Faculty of Management. Dr. Shukla has over 27 years of teaching experience at the university level. He is a member of the boards of studies and academic committees of tourism at various universities in India. He has presented his research at national and international conferences, including in countries such as Sri Lanka, Indonesia, Malaysia, and Italy. He has been invited as an expert as well as resource person by many forums of academicians to deliver talks on sustainable and ecotourism, adventure tourism, personality development, and spiritual management. He has published his research in books, magazines, and journals.

    Sharad Kumar Kulshreshtha, PhD, is an Assistant Professor in the Department of Tourism and Hotel Management, North-Eastern Hill University (A Central University), Shillong-Meghalaya, India. He has more than 15 years of teaching and research experience. He has published research papers in books and journals of national repute and has participated and presented many research papers at national and international seminars and conferences. He has been invited as a resource person at various universities and business associations of India to deliver talks as a subject expert. Dr. Kulshreshtha has guest edited a special issue on "Tourism in Times of COVID-19" for the journal Anais Brasileiros de Estudos Turísticos and has edited and authored many books on hospitality topics.

    “This book talks about a fresh start to revive and restart tourism and hospitality dynamics to once again ignite the soul of the travelling industry and make it flourish as always. . . . This book not only talks about the restructuring of the system but also connects with you on a level that understands the challenges and queries of what a traveler may have gone through. . . . A great step towards addressing the restarting and revival of tourism amid this pandemic.
    — Jyoti Mayal, President, Travel Agents Association of India (TAAI)

    “A much-needed and long-awaited compendium of extraordinary scholarly work designed to review, reflect, reimagine, and reinvent the global hospitality industry in the post-COVID-19 world. The broad range of topics demonstrates upon each page the thoughtfulness and intense research of the contributors. I commend you to purchase this book and adapt it for your students.”

    —Professor Joe Goldblatt, Emeritus Professor, Queen Margaret University, Edinburgh, Scotland

    "An excellent compendium of timely chapters discussing the nature of tourism after COVID-19. The editors have carefully chosen the manuscripts that would create impact and synergy in this regard."

    —From Foreword by Babu George, PhD, DBA, EdS, Professor & Associate Dean, School of Business, Christian Brothers University, Lorman, Mississippi, USA

    "Its impactful divergent nature of contents authored by multidisciplinary and truly global experts make this title as the most appropriate resource for students, research scholars, academicians, industry practitioners, and trade professionals to understand their preparedness to survive, sustain, and to ensure smooth industry practices during the so-called new normal."

    —From Foreword by Professor Saurabh Kumar Dixit, Department of Tourism & Hotel Management, Registrar In-Charge, North-Eastern Hill University, Shillong, Meghalaya, India

    “Offers a multi-dimensional perspective on tourism recovery efforts that address critical issues, from tourism employee manage­ment to destination governance. . . . A diverse collection of contributions that address practical issues but also engage with and expand the tourism literature in important ways.”

    —Prof. Ulrike Gretzel, PhD, University of Southern California, USA