1st Edition

Public Communication of Research Universities ‘Arms Race’ for Visibility or Science Substance?

Edited By Marta Entradas, Martin W. Bauer Copyright 2022
    320 Pages 43 B/W Illustrations
    by Routledge

    320 Pages 43 B/W Illustrations
    by Routledge

    This book analyses communication of university research institutes, with a focus on science communication. Advancing the ‘decentralisation hypothesis’, it asserts that communication structures are increasingly built also at ‘subordinate unit’ levels of research universities.

    The book presents a cross-country systematic comparison of institutes’ communication activities showing ongoing transformations in their communication capabilities and practices. It considers a potential ‘arms race’ in activities, professionalisation, motivations, and evaluation. Based on empirical evidence from an international study carried out in various countries across Europe, the Americas, and Asia, the book examines the possibilities for civic science communication in this new context. 

    It will be of interest to scholars and students of Communication Studies, STS, and Science Communication as well as to those taking or leading courses in the fields of Sociology, Public Relations, Marketing, Environmental and Risk Communication, Innovation Studies, and Social Psychology. It is an essential resource for funders, practitioners, teachers, and students dealing with science communication and the position of science in society.


    1. Public Communication Activities of Research Institutes: Setting the Stage with the Decentralisation Hypothesis

    Marta Entradas and Martin W. Bauer

    2. Why and How to Sample Research Institutes: Methodological Challenges

    Colm O'Muircheartaigh


    3. Professionalizing the Communication of Research Institutes

    Marta Entradas and João M. Santos

    4. Public Duty or Self-Interest? Public Communication of University-Based Research Institutes after an Era of Governance Reforms in Europe

    Frank Marcinkowski

    5. Perceived Successfulness of Public Engagement at Research Institutes

    John C. Besley and Anthony Dudo

    6. An Emerging "Arms Race": Resourcing the Public Communication Effort

    Martin W. Bauer and Marta Entradas

    7. Public Engagement Profiles and Types of Research Institutes

    Giuseppe Pellegrini and Barbara Saracino


    8. The Communication of Research in Italy: The Efforts of Academia and Research Institutes

    Giuseppe Pellegrini and Barbara Saracino

    9. Public Engagement at Research Institutes in the Netherlands: Fertile Territory or Terra Nullius?

    Pedro Russo, Robert Bergsvik, and Julia Cramer

    10. US American Scholars are Finding Paths to Engagement through their Research Institutes and Centers

    John C. Besley and Anthony Dudo

    11. Public Communication in Japanese Research Institutes: Still Dark or Sunrise?

    Asako Okamura

    12. Communicative Dispositions of British Research Institutes

    Martin W. Bauer

    13. Public Engagement Activities of German Research Institutes: A Tale of Two Worlds

    Tim Belke and Frank Marcinkowski

    14. ‘Research Excellence’ and Public Communication in Portugal

    Fernando Chacón and Marta Entradas


    15. Studying Public Communication of Research Institutes: Sample Design and Data Collection

    Marta Entradas, Martin W. Bauer and Colm O'Muircheartaigh

    16. Framework and Indicators of Public Communication of Research Institutes

    Marta Entradas


    Marta Entradas is Assistant Professor at the Department of Sociology at Iscte-Lisbon University Institute and Visiting Fellow at the London School of Economics and Political Science (LSE). She is a former Marie Curie Fellow at LSE (2016–18), and Fulbright Scholar at Cornell University (2015–16). In a current FCT-funded project (grant PTDC/COM-OUT/30022/2017), she is leading a cross-national study examining public communication at central communication offices at research universities. She received her Ph.D. in Science and Technology Studies (STS) from UCL in 2011. She is the 'European Young Researcher (EYRA) Award' 2016 winner (Euroscience).

    Martin W. Bauer read Psychology and Economic History (Bern, Zurich and London) and joined London School of Economics and Political Science LSE in the mid-1990s, after a post-doctoral fellowship at the Science Museum London. Professor of Social Psychology and a former Head of the LSE Methodology Department (2008–2010), he currently directs the Msc Social & Public Communication. He is a former Editor-in-Chief of the international journal Public Understanding of Science (2009–2016) and a regular academic visitor in Brazil (Porto Alegre, Campinas and Rio) and recently also to China, where he co-directs the Centre for Study of Science Cultures, an LSE-NAIS-Tsinghua University venture in Beijing.