Public Diplomacy between Asia and the Middle East

List of figures

List of tables

List of contributors

1. New (and Old) Connections between Asia and Middle East

Francesca Frassineti

2. The Role of Think Tanks in Public Diplomacy: The Cases of South Korea and Japan

Sook Jong Lee

3. BTS as a Brand Ambassador for Korea: The Effect of the K-Culture in the Middle East

Yunhee Kim

4. Five Millennia of Relations and Public Diplomacy Practices: India and the Arab Gulf

Sonali Singh

5 . Promoting MENA Tourism to China: The Case of Ningxia Autonomous Region and Its Hui Minority

Marco Bonaglia and Asia Jane Leigh

6. Turkish Public Diplomacy in Central Asia: Actors, Narratives, and Local Perceptions

Eleonora Tafuro Ambrosetti and Tlegen Kuandykov

7. The Asianisation of Soft Power: Cultural Heritage Diplomacy and Iran–China Strategic Partnerships

Amir Mohammad Esmaeili and Yuan Zhang

8. Beyond Disinformation and Propaganda: The Complexity of Russia’s Media Strategy in the Middle East and North Africa

Chiara Lovotti

Index

Biography

Francesca Frassineti is a Tenure-track Assistant Professor of History and Institutions of Asia at the University of Turin. Dr Frassineti has extensive experience working in the academia-policy-public engagement nexus in the fields of international diplomacy and security. Her research focuses thematically on the international history and politics of Northeast Asia with particular reference to the Korean Peninsula as well as in relation to Europe. Previously, she held teaching and research positions at Ca’ Foscari University of Venice, University of Bologna, and Franklin University Switzerland. Moreover, she is a non-resident Research Fellow at the Asan Institute for Policy Studies and the Italian Institute for Political Studies (ISPI). Dr Frassineti was also selected as an emerging leader for the National Committee on American Foreign Policy (NCAFP), non-resident James A. Kelly Fellow at Pacific Forum, and as a Fellow for the Korea Foundation Next Generation Policy Expert Network with Chatham House. She received her PhD in Global and International Studies from the University of Bologna.

Sook Jong Lee retired from her professorship in the Graduate School of Governance at Sungkyunkwan University, Seoul. She served the East Asia Institute as President and is now Senior Fellow of the Institute. She created the Asian Democracy Research Network (www.adrnresearch.org) and has been working with the Network’s 23 research organisations across Asia to promote democracy studies. Dr Lee was Research Fellow at the Sejong Institute, Visiting Fellow at the Brookings Institution, Professorial Lecturer at the School of Advanced International Studies at Johns Hopkins University, and Visiting Scholar at the German Institute for Global and Area Studies. Her recent publications include Populism in Asian Democracies: Features, Structures, and Impacts (eds. 2021), Collaborative Governance in East Asia: Evolution Towards Multi-stakeholder Partnerships (eds. 2020), Transforming Global Governance with Middle Power Diplomacy: South Korea’s Role in the 21st Century (ed. 2016), and Public Diplomacy and Soft Power in East Asia (eds. 2011). Dr Lee received her PhD in Sociology from Harvard University.

Chiara Lovotti is Postdoctoral Research Fellow at the University of Salerno. She holds a PhD in International History from the University of Bologna, with a research period as a Recognised Student (DPhil-level) at the University of Oxford’s Russian and Eastern European Studies (REES) centre. Dr Lovotti is also Teaching Fellow at The Europaeum, a network of leading European universities led by Oxford, and a member of the UK Research and Innovation (UKRI) Network Plus, “Shifting Global Polarities: Russia, China, and Eurasia in Transition”, where she leads a research project on Russia’s strategic use of media in conflict management across the MENA region. Previously, she was Research Fellow at the Italian Institute for International Political Studies (ISPI) and served as the Scientific Coordinator of the “Rome MED–Mediterranean Dialogues”, the flagship annual conference organised by ISPI in collaboration with the Italian Ministry of Foreign Affairs.