Public Relations Theory III : In The Age of Publics book cover
1st Edition

Public Relations Theory III
In The Age of Publics

  • Available for pre-order. Item will ship after February 22, 2023
ISBN 9780367683313
February 22, 2023 Forthcoming by Routledge
528 Pages 13 B/W Illustrations

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USD $74.95

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Book Description

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions from leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; greater emphasis on non-Western international and intercultural public relations that takes into account an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity and the economic and political status of publics.

This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Table of Contents


Organization of the Book

1. Introduction: In the Age of Publics

Carl H. Botan, Erich J. Sommerfeldt

Section 1: Publics Take Center Stage

2. In the Age of Publics: Evolving Understandings of Theory and Publics

Carl H. Botan

3. A "public" by any other name: Reclaiming publics theory, and liberating publics from ‘OPR’

Erich J. Sommerfeldt & Jeannette Iannocone


4. Theorizing Digital Engagement in Public Relations

Kim Johnston

5. Situational Theory of Problem Solving (STOPS): A Foundational Theory of Publics and its Behavioral Nature in Problem Solving

Myoung-Gi Chon, Lisa Tam, Hyelim Lee, Jeong-Nam Kim

6. Applying the Network Perspective to Public Relations Theory and Practice

Adam Saffer, Aimei Yang

7. Development of Intercultural Public Relations Theory

Lan Ni, Bey-Ling Sha

8. Agenda Building Through Community Building: Theorizing Place and Digital Space in Grassroots Activist Public Relations

Stephanie Madden, Mikayla Pevac

Section 2: New and Revised Theories

9. Dialog Theory in Public Relations

Michael L. Kent

10. Capturing the Complexity and Dynamism of Decision Making in PR: The Contingency Theory of Strategic Conflict Management

Augustine Pang, Yan Jin, Glen T. Cameron

11. Crisis Communication Theory: Emergence of a Vibrant Sub-Field of Public Relations Theory

W. Timothy Coombs, Elina R. Tachkova

12. Digital Crisis Communication Theory: Current Landscapes and Future Trajectories

Brooke Fisher Lui, Yan Jin, Lucinda Austin

13. Social theory in Public Relations: Insights and Directions

Lee Edwards, Øyvind Ihlen

14. The IDEA Model Theoretical Framework: An Explication of Risk Communication as Engaged Public Relations

Tim L. Sellnow, Deanna D. Sellnow, Bengt Johansson, Derek R. Lane, Matthew W. Seeger

15. Public Relations in a Postdisciplinary World: On the Possibility of Establishing a Constitutive Theory Within the Tribal Struggles of Communication Disciplines

Howard Northhaft, Ansgar Zerfass

Section 3: Race, Gender and Culture Interact With Theories

16. Introduction and Advances in Feminist Theory in Public Relations

Elizabeth L. Toth

17. Critical Race Theory, Identity and Public Relations

Nneka Logan

18. Public Relations Theory Development In China: In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication

Yi-Ru Regina Chen, Chun-Ju Flora, Hung-Baesecke, Yang Chen

19. Culture and Dialog Theory in Public Relations: The Middle Eastern Context

Ganga S. Dhanesh, Ruth Avidar

20. European School of Public Relations: Origins,Main Traits, and Theoretical Contributions

Chiara Valentini, Vilma Louma-aho

21. Public Relations Theory in Latin American Culture And Context: A Post-Colonialist Perspective

Ana-María Suárez-Monsalve, Carlos Molleda

22. Inviting an Ubuntu-Based Approach to Public Relations Theory Building in Sub-Saharan Africa

Prisca S. Ngondo, Anna Klyueva

Section 4: Applications of Theory

23. Health Communication Theory in Public Relations

Sarah A. Aghazadeh, Linda Aldoory

24. Relationship Management Theory: Its Past, Present, and Future

Eyun-Jung Ki, Yi-Hui Huang, Tugce Era-Etem

25. Media Relations: Research, Theory, and the Digital Age

Xiaomeng Lan, Spiro Kiousis

26. The Implications of Character Assassination and Cancel Culture for Public Relations Theory

Sergei A. Samoilenko, James M. Jasper

27. Strategic Issues Management: A Rhetorical Theoretical Perspective on Contestable Questions of Place

Damion Waymer, Robert L. Heath

28. Theoretical Models for Corporate Social Media Use

Alvin Zhou, Linjuan Rita Men

29. A Theoretic Perspective on the Evolution of Ethics

Shannon A. Bowen


30. Reflections on the Evolving Theories of Public Relations

Maureen Taylor

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Carl H. Botan is Emeritus Professor of Communication at George Mason University, USA.

Erich Sommerfeldt is Associate Professor of Communication at the University of Maryland, USA.