144 Pages
by
Routledge
144 Pages
by
Routledge
Also available as eBook on:
Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial equality, and foster inclusivity, even in polarizing times.
Many people may wonder why corporations have racial responsibilities. The author lays... Read more
Introduction
1. Big Business and Slavery: Establishing the Corporate Responsibility to Race
2. Corporate Personhood and the Appropriation of Racialized Discourse
3. Corporate Discourse and the Ideological Construction of Race
4. Corporate Racial Responsibility (CRR) Theory
5. Analyzing Dove’s CROWN Act Campaign with CRR
6. The Corporate Responsibility to Race Continues: The AI Era
Conclusion
Index
Biography
Nneka Logan is a Professor in the School of Communication at Virginia Tech, USA.
