1st Edition
Public Relations and Online Engagement Audiences, Fandom and Influencers
1. From Slacktivism to Activism: Rihanna and Fenty Brands ‘Pull Up’
Candice Edrington
2. Saving Wynonna Earp: The Power of Fandom
Melanie Bourdaa
3. Learning from the Best: A Review of Community Building, Audience Engagement, and Influencer Campaigns from the 2019 Cannes Lions
Kelli S. Burns
4. Influencer Strategies and Political PR: An AOC Case Analysis
Ashley Hinck and Leslie Rasmussen
5. Participatory Publics: #NASASocial Events and Fan Engagement
Amber L. Hutchins
6. How Hashtag Activism and Community Upended R. Kelly’s Traditional Litigation Public Relations Push
Natalie T. J. Tindall
7. Multinational Corporate Social Responsibility and Diversity: Blizzard Entertainment’s Overwatch, the Overwatch League, and LGBTQ Pride Month
Elaine Venter
8. Engaging Audiences with Authenticity: The Role of Social Media in Royal Caribbean’s Hurricane Relief Effort
Jessalyn Strauss and Kathleen Stansberry
9. A Virus and Viral Content: The Vietnam Government’s use of TikTok for Public Health Messages during the COVID-19 Pandemic
Kylie P. Torres
Biography
Amber L. Hutchins, Ph.D., is Associate Professor of Communication at the School of Media and Communication at Kennesaw State University in Kennesaw, Georgia.
Natalie T. J. Tindall, Ph.D., serves as Department Chair and is Professor in the Department of Communication and Media at Lamar University.
