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Global PR Insights


About the Series

This innovative series of short-form books provides a new forum to critically evaluate contemporary scholarship and global practice in all aspects of PR and communications. It aims to promote and provoke new ways of thinking, providing an opportunity to reframe public relations beyond traditional frameworks, reflecting new interpretations, emerging research, and insights from different fields. One goal of the series is to bridge the perceived gap between the "academics" and "professionals" in the PR and communications fields, and to introduce diverse voices discussing theories and practice in the global economy. The concise format (20-40,000 words) offers both new and established scholars an accessible and supportive opportunity for publishing and disseminating new ideas and emerging research.

If you have an idea for the Global Public Relations Insights series, please contact the Commissioning Editor [email protected] for more information.

About the Series Editor: Donnalyn Pompper is Professor, Endowed Chair in Public Relations at the University of Oregon, USA. She is the author of several books, has published extensively in peer-reviewed academic journals and also has 25 years of practical experience as a public relations manager and journalist prior to joining the academy.

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Strategic Communication and AI Public Relations with Intelligent User Interfaces

Strategic Communication and AI: Public Relations with Intelligent User Interfaces

1st Edition

By Simon Moore, Roland Hübscher
September 10, 2021

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, ...

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