This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it.
Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth – air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism.
This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.
1. Theorizing Public Relations and Sustainable Citizenship
2. Air: Breathing Life into Action on Climate Change
3. Water: Struggles over Defining a Life Resource
4. Land: Changing the Narratives of Occupation and Imposed Identities
5. Earth: Public Relations for the Planet and its People
"In Public Relations and Sustainable Citizenship, Munshi and Kurian once again deliver a powerful work of the highest quality scholarship that insists on our attention. Shifting the terrain for both functional and critical approaches to public relations, they emphasise the fundamental importance of action, connection and relationship to resistance communication. As a way of understanding the many acts of resistance to planetary domination by capitalist and political elites, the power of public relations for sustainable citizenship is both emergent, built on organic connections that grow as causes and concerns multiply, and urgent, built on a passion for justice that should engage us all. As such, this book is not only a powerful alternative theorisation of public relations in the interests of the planet and its people; it is also a call to action for scholars and practitioners to democratise public relations and use its power productively." – Lee Edwards, London School of Economics and Political Science