While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship.
This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
1. Introduction: Public Relations in Global Cultural Contexts
Nilanjana Bardhan and C. Kay Weaver
2. Critical Perspectives in Global Public Relations: Theorizing Power
3. How Intercultural Communication Theory Informs Public Relations Practice in Global Settings
Michael Kent and Maureen Taylor
4. Culture, Communication, and Third Culture Building in Public Relations Within Global Flux
5. Intercultural Typologies and Public Relations Research: A Critique of Hofstede’s Dimensions
Jeffrey Courtright, John Baldwin, and Rachel Wolfe
6. The Need for a Postmodern Turn in Global Public Relations
7. Critiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge Gap
8. Public Relations and Marginalization in a Global Context: A Postcolonial Critique
Mohan Jyoti Dutta and Mahuya Pal
9. Chi-Based Strategies for Public Relations in a Globalizing World
10. Public Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions
C. Kay Weaver
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.