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Quantitative Methodology Series


About the Series

This series presents methodological techniques for investigators and students.

Each volume focuses on a specific method with the goal of providing an understanding and working knowledge of each method with a minimum of mathematical derivations.

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Modern Methods for Business Research

Modern Methods for Business Research

1st Edition

Edited By George A. Marcoulides
March 01, 1998

This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three ...

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