1. Introduction. Richard Andrews 2. Aristotle’s Poetics and Rhetoric: narrative as rhetoric’s fourth mode Douglas D. Hesse 3. Persuasive forces: language, ideology and education. Ian Frowe 4. Rhetoric in the university Evelyn d’Auzac 5. Voice/text/pedagogy: re-reading the writing classroom. Pam Gilbert 6. Issues of audience: egocentrism revisited Deborah P. Berrill 7. On teaching non-fiction Carla Asher 8. Narrative, argument and rhetoric Richard Andrews 9. Intertext or inner text? How children learn to read and talk together James McGonigal 10. A rhetoric of reading James E. Seitz 11. Shakespeare’s rhetoric in Action Rex Gibson 12. Reading across media: the case of Wuthering Heights Patsy Stoneman 13. Weathertexts on Spanish, French and English language television Jerry Booth 14. The power of a dress: the rhetoric of a moment in fashion Prudence Black and Stephen Muecke Bibliography Index
Biography
Richard Andrews (Institute of Education, UK)
