1st Edition

Reconceptualising Film Policies

Edited By Nolwenn Mingant, Cecilia Tirtaine Copyright 2018
    320 Pages 5 B/W Illustrations
    by Routledge

    320 Pages 5 B/W Illustrations
    by Routledge

    This volume explores and interrogates the shifts and changes in both government and industry-based screen policies over the past 30 years. It covers a diverse range of film industries from different parts of the world, along with the interrelationship between different localities, policy regimes and technologies/media. Featuring in-depth case studies and interviews with practitioners and policy-makers, this book provides a timely overview of government and industry’s responses to the changing landscape of the production, distribution, and consumption of screen media.


    Stuart Cunningham


    Nolwenn Mingant and Cecilia Tirtaine

    Part I: The Traditional Film Policy Paradigm


    Nolwenn Mingant and Cecilia Tirtaine

    1. ‘France needs to position itself on the global media map, as a cultural reference and a production centre.’

    An interview with Stephan Bender

    2. A Fragile Industry: Government Policy and Dubbing in Quebec

    A case study by Christine York

    3. Monitored Relations: The US Film Industry, Chinese Film Policy and Soft Power

    Deron Overpeck

    4. Cool Japan and Heated Politics: Japanese Film and Media Policies within the Economic Politics of Global Markets

    Jennifer DeWinter

    5. ‘Sophisticated Cyber Terrorists’: The Film Industry, Rhetoric, and National Security

    A case study by Mike Van Esler

    6. National Film Policies: Discourses and Loopholes

    A case study by Joël Augros

    Part II: The Film Policy Power Struggle


    Nolwenn Mingant and Cecilia Tirtaine

    7. ‘Qualified personalities’: Sociology of the French ‘Media Government’ from Television to the Digital Era

    Olivier Alexandre

    8. Informal Collaborations and Formal Agreements: Chinese-Korean Film Encounters

    Brian Yecies

    9. ‘The Petrol in Our Tank’: Public-Private Collaboration in Indian State Animation, Visual Effects, Gaming and Comics (AVGC) Policy

    Timothy Jones

    10. ‘Unionization of visual effects is inevitable’

    An interview with Joe Pavlo

    11. Tiptoeing the Red Line: PureMovies and Censorship in China

    A case study by Tiecheng Li

    12. Bridging the Gap: Towards a Dialogue between Screen Production, Policy and Scholarship

    Julia Hammett-Jamart

    Part III: The Film Policy Tangle


    Nolwenn Mingant and Cecilia Tirtaine

    13. The Ibermedia Programme: How Supranational Policy Developed the Ibero-American Audiovisual Space

    Carmina Crusafon

    14. Towards a New Film Policy Map in Argentina

    A case study by Leandro Gonzalez

    15. ‘I have to make a round of every country’s funding systems.’

    An interview with Sabine Sidawi

    16. Cross-Border Collaboration: Sub-National Film Policies and Cultural Frameworks in Belgium and France

    Jamie Steele

    17. Between YU and the EU: The Europeanization of the Serbian Film Policies

    Petar Mitric

    18) Reconciling Economic and Cultural Goals in Film Policy: Propositions from Europe

    A case study by Anna Herold and Claudia Golser

    PART IV: (Re)Inventing the Film Policy Paradigm


    Nolwenn Mingant and Cecilia Tirtaine

    19) Talking to Netflix with a Canadian Accent: On Digital Platforms and National Media Policies

    Ira Wagman

    20) One Script, Several Films: Public Policies and the Digitisation of Movie Theatres in the United States, France and Quebec

    Aurélie Pinto

    21) "Unwilling and Powerless: Facing Illegal Distribution and Exhibition in Chad"

    A case study by Patrick Ndiltah

    22) From Film Policy to Creative Screen Policies: Media Convergence and Film Policy Trends in Flanders

    A case study by Gertjan Willems, Daniel Biltereyst, Philippe Meers, and Roel Vande Winkel

    23) South African Post-Apartheid Film Policy: Shifting Discourses on Film, National Identity and Cultural/Creative Industries"

    Natalie Kowalik and Philippe Meers

    24) The Vertical Axis of Film Policies in Europe: Between Subsidiarity and Local Anarchy

    Marco Cucco

    25) The Film Code ‘will promote the development of the film industry and make Togolese cinema visible and competitive internationally.’

    An interview with Komi Ati

    26) Films ex-nihilo: Abu Dhabi’s ‘Greenfields Film and Media Policy Model’

    Nolwenn Mingant


    Nolwenn Mingant is a Senior Lecturer at the University of Nantes, France and co-editor of Film Marketing into the Twenty-First Century. Her research interests include film industries around the world and the international distribution of Hollywood films.

    Cecilia Tirtaine is a Senior Lecturer in British Studies at the University of Nantes, France. She is the co-editor of Film Marketing into the Twenty-First Century. Her research interests include the British film industry and film and television policies.