Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector book cover
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Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector




ISBN 9780415146074
Published December 16, 1996 by Routledge
388 Pages

 
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Book Description

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.