1st Edition
Religion and Commodification 'Merchandizing' Diasporic Hinduism
By Vineeta Sinha
Copyright 2011
242 Pages
3 B/W Illustrations
by
Routledge
242 Pages
3 B/W Illustrations
by
Routledge
242 Pages
3 B/W Illustrations
by
Routledge
Also available as eBook on:
Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which when used in worship also carry immense ritual and symbolic load) an indispensable part of its... Read more
1. Setting the Scene: The Scope of Research 2. Mapping Spaces and Objects: Disapora Hinduism and Prayer Items 3. Visualising Divinity: Statues, Paintings & Photographs 4. Homes for Gods: Prayer Altars for Family Shrines 5. Flowers for Sale: Flowers for Worship 6. Sustaining Festival Hinduism: Deepavali and Tai Pucam 7. Spirituality and Commerce: Theorising the Complex Ties
Biography
Vineeta Sinha is Associate Professor and teaches at the Department of Sociology at the National University of Singapore. She obtained her M.A and Ph.D in Anthropology from the Johns Hopkins University. She is the author of A New God in the Diaspora? Muneeswaran Worship in Contemporary Singapore, (Singapore University Press & Nordic Institute of Asian Studeis 2005).
