242 Pages
8 B/W Illustrations
by
Routledge
242 Pages
8 B/W Illustrations
by
Routledge
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.
The author develops a strategic model for family business reputation management. The book presents the review, systematization and... Read more
1. Reputation – importance to the modern organization 2. Areas which determine the reputation of family businesses 3. The concept of family business reputation management 4. Family business reputation management 5. Evaluation, conclusions and recommendations for family business reputation management
Biography
Zdzisława Dacko-Pikiewicz is Professor of Applied Sciences and Rector at WSB University, Poland.
