1st Edition

Reshaping the Business World Post-COVID-19 Management Strategies for Sustainable Behavior Change

Edited By Arvind K. Birdie, Ruchi Joshi Copyright 2023
    288 Pages 9 B/W Illustrations
    by Apple Academic Press

    288 Pages 9 B/W Illustrations
    by Apple Academic Press

    The COVID-19 pandemic dramatically changed our normal—both in life and in business. The timely volume provides a map of how the world has been significantly changed post-COVID-19 pandemic, not only in terms of work and business life but also linking other areas of personal life as well. It explores the diverse impacts of the pandemic on businesses and workplaces, addressing topics such as changes in organizational structures, operations, and marketing and consumer behavior. Sharing their rich insights and perspectives on today’s business world, the authors also look at how personal psychological well-being, the role of spirituality, employee satisfaction, an organization’s future competitiveness, and quality of life have been affected and changed by the COVID-19 pandemic.

    Chapters discuss the challenges and complications of flexible and hybrid working styles and digital collaboration platforms such as Microsoft teams. Other topics include changed consumer choices and shopping psychology, internet addiction, mental health challenges, new psychological aspects of the art and culture industry, and more.

    The authors also share effective strategies for creating work-life balance and improving psychological well-being and for navigating the "new normal."

    Reshaping the Business World Post-COVID-19: Management Strategies for Sustainable Behavior Change will be valuable for both industry and academia as it covers concepts of business from various perspectives. The book is sure to help managers of all types navigate the new normal.

    1. COVID-19 and Employee Satisfaction with Leadership Influencing the Future Competitiveness of Organizations

    Maja Rozman, Anita Pesa, Mladen Rajko, and Tjasa Strukelj

    2. Hybrid Working: The Future of Organizations

    Tarun Kumar Sharma

    3. Mapping the Nature of Workplace Incivility in Post-COVID Work Culture

    Suyesha Singh and Rimjhim

    4. Changes of Collaboration Platforms’ Use Perceived by Users Because of COVID: A Research Study of Changes in User Experience of Microsoft Teams Platform

    Zdenko Dezelak, Simona Sternad Zabukovsek, and Samo Bobek

    5. The Culture Shock of COVID-19: A Study to Understand the Effects of Pandemic on the Art and Culture Industry

    Chirmi Acharya

    6. Is Resilience a Predictor of Psychological Well-Being among Employees Amid Lockdown? A Literature Review-Based Study

    Monika Gwalani

    7. Impact of  the Pandemic on Street Food Vendors Globally: Challenges and Coping Strategies

    Vismita Paliwal, Ruchi Joshi, and Nida Nafees

    8. Work and Life Allies or Enemies: A COVID Pandemic Perspective

    Varsha Sharma

    9. Effect of Autogenic Relaxation and Self-Management Training on Internet Addiction Among Red Collar Employees in Post-COVID-19

    Neharshi Srivastava and Neeta Gupta

    10. Paradigm Shift in Consumer Shopping Behavior During the COVID-19 Pandemic

    Priya Vij, Kashish Kakra, and Attin Kumar


    Arvind K. Birdie, PhD, has more than 18 years of experience in higher education. Presently she is a Associate Professor, School of Humanities, Scoial Sciences and Education, G. D Goenka University, Sohna, Gurgaon, India. She was formerly Assistant Director of International Affairs at Amity University, Gurgaon. In addition to academic teaching and training, Dr. Birdie organizes management development programs for corporations and academicians. She is a regular presenter at international and national conferences, and she has published papers in refereed journals. Dr. Birdie has been honored with the Prof. Mrs. Manju Thakur Memorial Award 2016 for Innovative Contributions in Research/Test Construction/Book Publication for her book Organizational Behavior and Virtual Work: Concepts and Analytical Approaches, presented by the Indian Academy of Applied Psychology.

    Ruchi Joshi, PhD, is presently working as an Assistant Professor in the Department of Psychology and Manipal Univeristy, Jaipur, India. She has rich experience of over a decade in teaching, research, and counseling in different organizations and has been associated with reputed organizations such as Mohan Lal Sukhadia University Udaipur, India, and Amity University Rajasthan, India. She has number of national and international publications to her credit that includes publications which are peer-reviewed, UGC CARE and Taylor and Francis-indexed. She has also presented papers at a number of international, national, and regional conferences, seminars, and workshops. In addition to teaching, she also shares her expertise as a resource person and panelist at various platforms, such as workshops, panel discussions, seminars, and webinars on issues related to general well-being, mental health, and physical and sexual violence.