List of Figures. List of Tables. Preface. Acknowledgment. 1 Fundamentals of Modern Retailing. 2 Retail Formats. Modern Retailing: Emerging Formats and Business Models. 4 Strategic Brand Management. 5 Merchandise Management. 6 Private Label Brands. 7 Pricing in Retail: Strategies, Tactics, and Techniques. 8 The People Factor: Human Resource Management in Retail. 9 Location Strategy. 10 Store Ambiance and Visual Merchandising. 11 Metrics of Store Performance. 12 Customer Relationship Management and Patronage Loyalty. 13 Mall Management. 14 The Indian Market Scenario. References. Index.
Biography
Prashant Chaudhary (Ph.D.) is Associate Professor at Dr. Vishwanath Karad MIT World Peace University, Pune, India. With extensive corporate experience at leading MNCs and a Ph.D. in Retail Marketing Management, he specializes in marketing and branding. He has authored books on Retail Marketing and Negotiation Skills, published impactful research papers and case studies in journals indexed in Scopus, ABDC, and WoS, and edited books with leading publishers. An award-winning educator, he is also a reviewer for prestigious journals and publishers.
