List of Figures ix List of Tables xi Preface xii Acknowledgment xv 1 Fundamentals of Modern Retailing 1
2 Retail Formats 33 3 Modern Retailing: Emerging Formats and Business Models 95 4 Strategic Brand Management 111 5 Merchandise Management 167 6 Private Label Brands 218 7 Pricing in Retail: Strategies, Tactics, and Techniques 233 8 The People Factor: Human Resource Management in Retail 264 9 Location Strategy 305 10 Store Ambiance and Visual Merchandising 332 11 Metrics of Store Performance 408 12 Customer Relationship Management and Patronage Loyalty 432 13 Mall Management 454 14 The Indian Market Scenario 476 References 497 Index 514
Biography
Prashant Chaudhary (Ph.D.) is Associate Professor at Dr. Vishwanath Karad MIT World Peace University, Pune, India. With extensive corporate experience at leading MNCs and a Ph.D. in Retail Marketing Management, he specializes in marketing and branding. He has authored books on Retail Marketing and Negotiation Skills, published impactful research papers and case studies in journals indexed in Scopus, ABDC, and WoS, and edited books with leading publishers. An award-winning educator, he is also a reviewer for prestigious journals and publishers.
