1st Edition

Revenue Assurance Expert Opinions for Communications Providers

By Eric Priezkalns Copyright 2011
    373 Pages 20 B/W Illustrations
    by Auerbach Publications

    Continue Shopping

    This cutting-edge reference represents a new phase in the talkRA project—an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. From blog to podcasts and now a book, the project offers a platform for a select group of RA experts to share ideas and best practices in revenue assurance, revenue management, business intelligence, and fraud prevention in telecommunications and other industries.

    Drawing on the expertise and insights of some of the leading minds in RA, Revenue Assurance: Expert Opinions for Communications Providers supplies high-powered ideas and techniques for the effective management, planning, strategy formulation, and measurement of RA performance. Presented as a series of articles on current and emerging topics of interest, it provides extensive and multi-faceted guidance to help readers move up the scale from basic checks to optimizing performance.

    • Covers the fundamentals of revenue assurance
    • Explains the relationship between revenue assurance and fraud management and how revenue assurance sits within the wider context of enterprise risk management and the control environment
    • Provokes readers to think of creative ways to adapt RA to the needs of their business, whether they are initiating the RA process or seeking to take an established RA function to the next level
    • Shows how to measure the financial benefits delivered by the RA team and how to appraise the RA maturity of the whole business
    • Illustrates how to perform root cause analysis through Q&A discussion of how top experts deal with a variety of leakages
    • Identifies trends in how RA techniques are changing, and links these to developments in tools and technology
    • Entertains through sympathetic and sometimes irreverently humorous observations about the working life of an RA practitioner

    The book provides an analysis of the drivers for RA products and services, enabling RA suppliers and consultants to compare their competitive offerings with what customers really want and need. Complete with real-world tips and case examples, it supplies the well-rounded understanding that will enable you to best fit the needs of your business and best support its objectives. This book will give you the confidence to determine the most effective and efficient methods to achieve and maintain healthy revenue streams in the ever-changing landscape of electronic communications.

    Praise for:

    ... draws upon the actual experience of a number of RA professionals—those who have actually lived through the journey, learned from setbacks, and adapted their approaches to determine best practices in the field.
    —Julian Hebden, Director of Enterprise Information Management, Telstra

    Beginning at the Beginning
    Ten Tips for Starting Revenue Assurance; Eric Priezkalns
    Three Basics; Lee Scargall
    Revenue Optimization for Greenfields; Ashwin Menon

    Revisiting the Foundations of Revenue Assurance
    Revenue Assurance at the Crossroads; Hugh Roberts
    What Makes for a Successful Revenue Assurance Team? Mike Willett
    Dollars and Cents, Pounds and Pence; Eric Priezkalns
    Never Say "No New Leakage"; Mike Willett
    How Democracy Stops Leakage; Eric Priezkalns
    Recognizing the Value of Revenue; Eric Priezkalns
    How Big Should a Revenue Assurance Department Be? Eric Priezkalns

    Linking Revenue Assurance to Fraud Management
    Synergy of Billing Verifi cation and Fraud Management; David Leshem
    When Fraud Belongs with Revenue Assurance; Eric Priezkalns
    Greatest Internal Fraud Risk? Eric Priezkalns

    Strategy, Scope, and Synergy
    Five Dimensions of Revenue Assurance; Mark Yelland
    Exploring the Concept of Maturity in the Performance of Revenue Assurance; Eric Priezkalns
    Revenue Assurance Is a Silo! Ashwin Menon
    Using Variances to Set the Scope for Assurance; Eric Priezkalns
    Import and Export of Responsibilities as a Tactic to Support the Revenue Assurance Strategy; Eric Priezkalns
    Revenue Assurance versus Revenue Maximization; Eric Priezkalns
    Billing Assurance and the Ends; Eric Priezkalns
    Conflicts between Revenue Reporting and Revenue Assurance; Eric Priezkalns
    Sarbanes–Oxley + Making Money = Confusion; Eric Priezkalns
    Macrodiagnosis versus Atomic Checks; Ashwin Menon
    The Zoom; Eric Priezkalns
    Being Proactive; Eric Priezkalns

    Epistemology and Metrics
    Epistemology, Icebergs, and Titanics; Eric Priezkalns
    Two Dimensions of Leakage Knowledge; Eric Priezkalns
    How Cable & Wireless Built a Reporting Framework around a Checklist of Leakage Points; Eric Priezkalns and Lee Scargall
    Metrics for Leakages and Benefits: Making the Key FIT; David Stuart
    A Strategy for Measuring Charging Integrity Based on the Three "C’s"; Eric Priezkalns
    Measuring the Fourth "C": Cash Collection; Eric Priezkalns
    Transition from the Indicator to the Director; Ashwin Menon
    Performance Management; Güera Romo
    Benchmarking; Güera Romo
    What Happened to the Subex–Analysys Survey?; Eric Priezkalns
    When $25 billion Is not Worth $25 billion; Eric Priezkalns
    Global Revenue Leakage to Fall; Eric Priezkalns
    Cost of Nada; David Leshem
    Myth of Average Intercarrier Leakage; Eric Priezkalns
    Raw Data, Workfl ows, and Mr. RA Analyst; Ashwin Menon
    On Analytics, Dashboards, and Revenue Assurance; Mike Willett
    Progress Key Performance Indicators; Ashwin Menon
    Using Analytics to Enhance Sales and Marketing; Eric Priezkalns
    Double-Edged Saw; Eric Priezkalns
    Hammer and Tongs: The Tools of Revenue Assurance Tools Overview; Eric Priezkalns
    What Revenue Assurance Tools Get Wrong; David Stuart
    Anyone Want a Revenue Assurance Tool? Mike Willett
    Automating Resolution; Eric Priezkalns
    Proof Before You Buy; Eric Priezkalns
    Duplicate Data, Duplicate Costs; Eric Priezkalns

    Managing Risk
    Fundamentals of Risk for Revenue Assurance Managers; Eric Priezkalns
    Revenue Assurance and Fraud Management within the Context of Enterprise Risk Management; Eric Priezkalns
    Linking Revenue Assurance, Risk, and Maturity; Eric Priezkalns
    Understanding Controls Control Frameworks and Their Purpose; Eric Priezkalns
    Control Objectives and Priorities; Eric Priezkalns
    Understanding the Parameters and Choices for Business Assurance Controls; Eric Priezkalns

    Serving the Retail Customer
    Billing Accuracy Complaints and the Value-Visibility Curve; Eric Priezkalns
    Using the Three "C’s" to Tell When Customers Can and Cannot Protect Themselves; Eric Priezkalns

    Advanced Themes in Revenue Assurance
    Strength of an Argument; Güera Romo
    Testing the Accuracy of Recorded Durations; Eric Priezkalns
    Use of "Forensic" in the Context of Revenue Assurance; Güera Romo
    IPDR-Based Usage Meter Accuracy; Eric Priezkalns
    GSM Gateways: The Quiet Crime; Eric Priezkalns
    Suffering a Crisis in Confidence? Mark Yelland
    A Worked Example for Using Statistics in Precision Assurance Testing; Eric Priezkalns
    Is Revenue Assurance CAT or CAVT? Eric Priezkalns
    North American Revenue Assurance: Got Your Number? David Leshem
    Theory of Symmetrical Error; Eric Priezkalns
    Research Found Revenue Assurance to Be Responsible for Insanity; Güera Romo
    An Entity-Relationship Model for Revenue Assurance Controls; Eric Priezkalns
    Transdisciplinary Approach to Problem Solving; Güera Romo
    Minimize the Risks with Voice over WiMAX; Eric Priezkalns

    The Business of Revenue Assurance
    Revenue Assurance Caterpillar; Eric Priezkalns
    Horizontal and Vertical Expansion of Revenue Assurance; Eric Priezkalns
    Spicing up the Market; Eric Priezkalns
    Listening to a Market Leader; Eric Priezkalns

    Power to the People of Revenue Assurance
    Common Theme to Good Training; Eric Priezkalns
    Training for Revenue Assurance; Mike Willett
    Price of Professionalism; Eric Priezkalns
    Standardization Based on Generalization; Güera Romo
    Which One Are You? Eric Priezkalns
    Jobs in Revenue Assurance; Eric Priezkalns

    Tangents on the Theme of Revenue Assurance
    What Communication Providers Can Learn From Banking; Güera Romo
    If Health Means Wealth, Th en Plugs Mean Drugs; Eric Priezkalns
    A Memory for Revenue Assurance; Eric Priezkalns
    Can the ROC Be Lean? Eric Priezkalns

    The Future(s) of Revenue Assurance
    Future of Revenue Assurance? Mike Willett
    Current and New Paradigms of Revenue Assurance; Eric Priezkalns
    Does Revenue Assurance Have Confidence Issues? Mike Willett
    Pedaling Profits; David Leshem
    Content: Frontier for Revenue Assurance; Eric Priezkalns
    Revenue Assurance Doublespeak; David Leshem
    Evolution or Revolution; Eric Priezkalns

    Anecdotes from the Edge of Revenue Assurance
    How to Make Bills Confusing; Eric Priezkalns
    No Carry, No Cash; Eric Priezkalns
    When Revenue Assurance Stops: A Bedtime Story; David Leshem
    Battlegrounds and Graveyards; Lee Scargall
    Abstraction Reactions; Eric Priezkalns
    Metering Not Billing; Eric Priezkalns
    Saving Pennies, Saving Face; Eric Priezkalns

    It Makes You Think...
    Hidden Switch; David Stuart
    Fraudulent Engineer; David Stuart
    VAT Man; David Stuart
    Faulty Transmission; David Stuart
    NOC versus RA; David Stuart
    Fraudulent Prepaid Top-Ups; David Stuart
    Impossible Mission; David Stuart
    No, No, NO!! David Stuart
    Low-Hanging Fruit; David Stuart



    Eric Priezkalns is the founder of talkRA.com, the Web site that gave rise to this book. He is currently an assistant director at Qtel International responsible for enterprise risk management. Eric has over ten years of experience in the communications industry in the fields of risk management and revenue assurance. Eric was the original (and much imitated) revenue assurance blogger. Having built a loyal readership worldwide, Eric decided to join forces with other thought leaders by forming talkRA, which went on to establish itself as the Web site for practitioners to get insightful views and the latest news about revenue assurance.

    Eric has previously worked as head of controls for Cable & Wireless Group; best practice manager in the revenue assurance, billing, and carrier services function of T-Mobile, UK; and the billing integrity manager for Worldcom, UK. He first worked as a consultant in the Enterprise Risk Services division of Deloittes, where he also qualified as a chartered accountant. Eric has a master’s degree in information systems and a bachelor’s degree in mathematics and philosophy.

    Eric is very well known in international revenue assurance circles as a founding participant of the TM Forum’s Revenue Assurance team, and he is now the leader of the TM Forum’s Enterprise Risk Management team. He was the driving force behind the revenue assurance maturity model. He was one of the editors and contributors of the TM Forum’s Revenue Assurance Overview and its Revenue Assurance Guidebook. It was in the first version of the TM Forum’s Overview that Eric introduced the de facto standard definition of revenue assurance.

    Eric was responsible for the program that saw T-Mobile UK, become the first CSP to satisfy the UK regulator’s stringent metering and billing accuracy expectations across all communication services without exception, including those provided using the then-new 3G network.

    David Stuart is the assistant director of revenue assurance and fraud management at Qtel International. A revenue assurance expert with over 10 years of practical experience within telecoms revenue assurance, David graduated from Brunel University with a degree in mathematics and statistics, after which he moved into the financial services sector.David started his revenue assurance career at MCI WorldCom, where he designed and project-managed the development of a traffic assurance tool covering a dozen business units’ fixed line traffic. From here, David moved to One2One/T-Mobile, where he provided architectural assurance for all of the company’s developments. David’s expertise in the company’s architecture led him to be made test manager for UK’s first 2.5G launch.

    From T-Mobile, David moved to a specialist RA consultancy, 2Helix, where he held the position of senior RA consultant. He worked on numerous projects, all delivering revenue assurance software, often custom-designed for the client’s needs. After 2Helix, David moved to Cable & Wireless International, where he was again responsible for delivering revenue assurance tools, this time to CWI’s 33 business units.

    Mike Willett currently works as a consultant. He has over 12 years of experience specific to the telecommunications industry in the field of fraud and revenue assurance. Until November 2009, Mike was the director for fraud and revenue assurance at Telstra Corporation, Ltd., Australia. Mike was at Telstra for 6.5 years and led the fraud and revenue assurance function in times of great organizational change as Telstra underwent its massive transformation program. His interest is in understanding theoretical approaches to improve revenue assurance outcomes and, more importantly, in how these can be practically implemented to provide tangible and recognizable business value.

    Mike started his career at BellSouth (now Vodafone) in New Zealand and then moved to Praesidium Services in the United Kingdom. During this time, he had the opportunity to consult with a number of service providers and vendors around the world and see how revenue assurance was perceived, managed, and mismanaged in a number of different operating and cultural environments. Mike graduated from the University of Auckland in New Zealand with degrees in psychology and marketing.

    Güera Romo has 13 years of experience in business transformation in the engineering, defense, government, banking, and telecommunication industries. She has experience in mergers and acquisitions, rightsizing, redeployment of personnel, business process reengineering, system selection, and implementation. Before this, she spent five years in finance and business administration. During this time, she was an accountant, after which she transitioned to financial application support on Oracle.

    Since 1998, Güera has consulted in revenue assurance, billing, and customer care to two fixed-line and two mobile operators in South Africa and in the United States. At MTN, South Africa, she was responsible for establishing and managing a revenue assurance, fraud, and law enforcement function; sourcing an RA automation tool; and replacing a fraud management system. Güera holds a BCom Hon (Industrial and Organizational Psychology) degree and is currently pursuing a research master’s focusing on the knowledge, skills, and abilities required to practically implement revenue assurance.She is an independent consultant and an academic researcher.

    David Leshem is an expert in telecom and utilities enterprise solutions—billing, profitability, business intelligence, customer retention, churn, and revenue assurance. David has worked with major carriers all over the world, creating an enviable track record in improving the bottom line of telecom companies. He brings in-depth expertise to fixed-line, MNO, and MVNO businesses, helping them to get the best in pricing, margin reasonableness reconciliation, cost-effective customer retention and acquisition, and multiple revenue stream assurance.David has international experience in addressing the financial challenges faced by telecom providers.

    Ashwin Menon began his foray into revenue assurance as an implementation on-site engineer with Subex. Being trained in both revenue assurance and fraud management, he undertook projects specifically pertaining to revenue assurance. During the course of his career, he has been involved with various clients across the Asia-Pacific region, including tier-1 telcos. Ashwin has witnessed various leakage scenarios across telecom operators in the Asia-Pacific region, and has been privy to the diff erent methods and controls that were implemented to target and plug issues in a telecom operator’s value chain. Ashwin is currently employed at Subex as a customer solutions consultant.

    Hugh Roberts is senior strategist for Patni Telecoms Consulting (formerly Logan Orviss International) working with network operators, service providers, VAS suppliers, and vendors to develop their service and product strategies, market and brand positioning, revenue fulfillment, business modeling, and the interpretation of new business requirements into technical and business architectures. Hugh is also a nonexecutive director of TeleOnto Technologies, an Indian start-up specializing in revenue assurance and business intelligence analytics. Formerly, he was development director of the TM Forum, where he was responsible for the introduction of the TM Forum’s BSS Teams for revenue assurance, for content and data charging, and for pre–post convergence. He remains an active contributor to the TM Forum’s technical reports and guide books.

    Hugh is a frequent media commentator and analyst, speaker, and chair of industry conferences around the globe, as well as the author of numerous articles for the trade, national, and international press. In his role as consultant director to IIR’s telecoms division, Hugh advises on strategy for BSS, OSS, and revenue management development, and he has been associated with the major show "Billing & Information Management Systems" since 1994. He has been integrally involved in pioneering business-to-business Web and e-mail marketing and also has been chairman of the World BSS Awards Judging Panel since 1997.

    Before this, Hugh worked in the entertainment sector, where he was responsible for bringing award-winning real-time interactive control and HMI systems to market for museums, theme parks, nightclubs, and major performance artists. He is an artist and graphic designer and has worked extensively in the music industry, including pioneering work on the development of three-dimensional sound and psychoacoustics.

    Mark Yelland is a revenue assurance consultant with over 10 years of experience from around the world. He coauthored with David Sherick Revenue Assurance for Service Providers, the fi rst new book on revenue assurance for five years, which was published in December 2009. He regularly contributes to discussions on LinkedIn, has had articles published via the Telecom Managers Forum, and has guest blogged on talkRA. His two passions are making RA more accessible to organizations feeling the pinch, and polar bears (see his Web site, www.raaiim.co.uk, for details).

    Mark runs his own consultancy, raaiim ltd, formed after leaving THUS when it was taken over by Cable & Wireless, and is forging alliances with strategic partners such as Xintec SA. Before becoming a consultant, Mark was head of revenue assurance at THUS for five years. During this time, he managed the successful implementation of a revenue assurance architecture system (based on SS7 signaling), worked with the teams to implement a new mediation system, and improved the quality of the retail billing. He helped THUS to gain approval against the Ofcom Metering and Billing scheme (2003). He was selected to be part of the experts working group that developed the 2008 scheme and demonstrated his confidence in the scheme by helping THUS become the first organization to be approved against the new standard.

    Before joining THUS, he was director of revenue assurance for Cable & Wireless, providing expertise, training, and support to the different organizations around the globe. He holds an engineering degree from Cambridge University and a master’s in business administration from the Open University, and he has been a chartered engineer since 1976. This combination provides a useful balance in matching revenue assurance issues with requirements of businesses, Mark being able to operate in both technical and nontechnical areas with equal ease.

    This book draws upon the actual experience of a number of RA professionals—those who have actually lived through the journey, learned from setbacks, and adapted their approaches to determine best practices in the field. This work isn’t an academic exercise that will prove impossible to implement within your organization but one that is built upon the bedrock of actual implementation experience.
    —Julian Hebden, Director of Enterprise Information Management, Telstra