Rituals, Consumption, and Marketing A Research Companion

Part I - Conceptual Understandings of Ritual      

1. Existential Explorations of Ritual

Domen Bajde, Konstantinos Lianidis, and Lydia Ottlewski

2. The Psychology of Ritual Consumption

Laura K. Hoeger, L. J. Shrum, and Tina M. Lowrey

3. Meaningful Behavior and Meaningful Objects: Understanding the Intersection of Rituals and Sentimentally Valuable Possessions

Daniel M. Grossman, Nathanael S. Martin, and Noah VanBergen

4. Reciprocity with Nonhuman Entities

Xin Zhao

5. Dark Rituals of Excess: The Case of Swedish “Draining”

Jacob Ostberg, Oscar Ahlberg, and Mattias Hjelm

Part II - Rituals and Marketing Strategy

6. Using Syncretism to Enhance Game Day Ritual Efficacy and Vitality

Tonya Williams Bradford and John F. Sherry, Jr.

7. Managing B2B Rituals in Project Marketing

Bernard Cova

8. Rituals Revised: How Beauty Influencers Impact Grooming Rituals

Gulay T. Guzel and Eileen M. Fischer

9. Making Harmony in the Bath: Ritualizing the Sensory Experience of a Baby Bath Brand

Timothy de Waal Malefyt

Part III - Culturally-Rooted Rituals

10. The Magic of Threshold Rituals: Cosmic Protection from Unseen Forces

Vikram Kapoor, Caoilfhionn Ní Bheacháin, and Russell W. Belk

11. Carving National Identity: Performing Rituals of Everyday Nationhood through the National Dish

Joseann J. Knight and Samantha N. N. Cross

12. Defection, Alternatives, and Disruption: How Rituals Change at Individual, Community, and Society Levels in Culture

Courtney Nations Azzari and Stacey Menzel Baker 

13. Personalizing Practices in Green Witch Rituals

Lorna Stevens and Pauline Maclaran

14. No Pyro, No Party: The Evolution and History of the Stonehaven Hogmanay Fireballs

David Rowe and Shona Bettany

Part IV - Rituals and Well-Being

15. Staging High Intensity Spectacles: Marketplace Rituals as a Pain-Coping Mechanism

Zafeirenia Brokalaki

16. Therapeutic Agentic Benefits and Communal Service Rituals: Consumer Empowerment through a Virtual Thai Cooking Class

Sydney Chinchanachokchai, Elizabeth M. Crosby, and Cele Otnes

17. Disrupting Unrecognized Consumption Rituals: Insights for Smoking And Vaping Cessation

Rowan El-Bialy

18. I Have Abundant Time: The Impact of Consumption Rituals on Perceived Time Affluence and Brand Outcomes

Maggie Wenjing Liu, Dingsheng Fu, Qichao Zhu, and Xian Wang

Part V - Rituals in Childhood and Adolescence

19. Marketplace Actors and Child-Centric Rituals: An Ethnographic Study of Dressmaking in the Bo'ness Fair

Amy Goode and Stephanie Anderson

20. The UK High School Prom: An Adolescent Learning Journey

Julie Tinson and Pete Nuttall

21. Liquid Romance and Gift-Giving of Teenagers in Japan

Yuko Minowa, Russell W. Belk, and Takeshi Matsui

Part VI - Rituals, Media and Technology

22. Leveraging Seinfeld to Understand the Norms of Failed Gift Exchange

Cele Otnes, Laura K. Hoeger, and Tina M. Lowrey

23. Ritual Transformation During Times of Crisis: Extending and Reducing Disrupted Rituals

Isabella Ciampa, Ana Babić Rosario, and Kristine de Valck

24. Ritual Interdependencies among Users and their AI Companions

Courtney Rada, Andreas Chatzidakis, and Pauline Maclaran

Part VII - Writing Rituals

25. Forms and Functions of Rituals in My Cousin Rachel: Comparing the Novel and Film Versions

Cele Otnes and Pauline Maclaran

26. Poems on Ritual in Consumer Culture

John F. Sherry, Jr.

27. Wrestling With Rituals: Twisted Tales of Trying Traditions

Stephen Brown

Biography

Cele Otnes is Professor Emerita of Marketing in the Gies College of Business at the University of Illinois at Urbana-Champaign, USA.

Tina M. Lowrey is Professor of Marketing at HEC Paris, France.