The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Edited
By Mary-Lou Galician, Debra L. Merskin
October 19, 2006
This distinctive volume explores how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information. This reader offers diverse theoretical perspectives and methodological approaches on the ...
Edited
By Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen, Jennings Bryant
August 29, 2006
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer ...
By Sylvia M. Chan-Olmsted
May 18, 2006
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to...
By Otto Lerbinger
October 18, 2005
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising ...
By Bruce K. Berger, Bryan H. Reber
December 22, 2005
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that ...
By Gracie L. Lawson-Borders
November 03, 2005
This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers ...
Edited
By Donald G. Godfrey
April 04, 2006
Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media ...
Edited
By John R. Baldwin, Sandra L. Faulkner, Michael L. Hecht, Sheryl L. Lindsley
September 29, 2005
Redefining Culture: Perspectives Across the Disciplines argues that culture is one of the most important factors we need to know when we interact as well as in our discussions of social problems and their solutions. This book picks up the dialogue where Kroeber and Kluckhohn left off in their ...
By Abraham Aamidor
May 26, 2006
Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), ...
Edited
By National Film Board of Canada
May 15, 2006
This 1974 documentary film, After Mr. Sam, chronicles the discussion and communication processes that occur as a company considers how to replace its president, serving as a unique opportunity for analysis of real-world organizational discourse. Produced by the National Film ...
By Keith Michael Hearit
August 10, 2005
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He ...
Edited
By Anne Cooper-Chen
June 23, 2005
Global Entertainment Media offers a unique perspective on entertainment media worldwide. As one of the first comprehensive books to address entertainment mass media worldwide, it addresses students as TV watchers and takes them to new places, both geographically and intellectually. Editor Anne ...